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Institutional Investment Manager
Financial Architects, Inc
Financial Architects, Inc (CIK: 0001416692) incorporated in New Jersey, located at Five Greentree Center, Marlton, NJ. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q2)
Portfolio Summary: 1,474 holdings with a total value of $354,575,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 RYDEX ETF TRUST 159,146 12,787,000 3.61%
2 RYDEX ETF TRUST 188,182 9,595,000 2.71%
3 RYDEX ETF TRUST 73,072 8,883,000 2.51%
4 ISHARES TR 71,488 8,307,000 2.34%
5 JOHNSON & JOHNSON 68,424 8,300,000 2.34%
6 SCHWAB INTERNATIONAL EQUITY ETF 305,280 8,276,000 2.33%
7 RYDEX ETF TRUST 95,905 7,760,000 2.19%
8 GUGGENHEIM 1:1 EXC 4/9/18 739371839 57,761 7,451,000 2.10%
9 GENERAL ELECTRIC CO 230,550 7,258,000 2.05%
10 SCHWAB US AGGREGATE BOND ETF 134,415 7,221,000 2.04%
11 APPLE INC 69,226 6,618,000 1.87%
12 SCHWAB U.S. BROAD MARKET ETF 122,448 6,159,000 1.74%
13 WELLS FARGO & CO NEW 114,589 5,424,000 1.53%
14 BERKSHIRE HATHAWAY INC DEL 34,469 4,991,000 1.41%
15 SELECT SECTOR SPDR TR 211,325 4,829,000 1.36%
16 VERIZON COMMUNICATIONS INC 75,263 4,202,000 1.19%
17 INTERNATIONAL BUSINESS MACHS 27,584 4,187,000 1.18%
18 JPMORGAN CHASE & CO 63,190 3,927,000 1.11%
19 ISHARES TR 45,949 3,919,000 1.11%
20 SELECT SECTOR SPDR TR 88,077 3,820,000 1.08%
21 ISHARES TR 80,966 3,741,000 1.06%
22 Schwab Fundamental US Large Company ETF 120,037 3,638,000 1.03%
23 VANGUARD WHITEHALL FDS 50,656 3,620,000 1.02%
24 EXXON MOBIL CORP 38,562 3,615,000 1.02%
25 SELECT SECTOR SPDR TR 61,038 3,203,000 0.90%
26 ABBVIE INC 50,920 3,153,000 0.89%
27 WISDOMTREE TR 31,545 2,880,000 0.81%
28 GENERAL MLS INC 40,363 2,879,000 0.81%
29 FACEBOOK INC 24,915 2,847,000 0.80%
30 GOLDMAN SACHS GROUP INC 18,857 2,802,000 0.79%
31 ENSTAR GROUP LIMITED COM 17,000 2,754,000 0.78%
32 AT&T INC 61,087 2,640,000 0.74%
33 PEPSICO INC 24,248 2,569,000 0.72%
34 SCHWAB SHORT-TERM US TREASURY ETF 43,574 2,220,000 0.63%
35 BCE INC 45,597 2,157,000 0.61%
36 MICROSOFT CORP 41,821 2,140,000 0.60%
37 ISHARES TR 52,544 2,096,000 0.59%
38 CLAYMORE EXCHANGE TRD FD TR 50,308 1,985,000 0.56%
39 NOVARTIS A G 23,370 1,928,000 0.54%
40 SPDR SER TR 43,861 1,923,000 0.54%
41 MERCK & CO INC 32,145 1,852,000 0.52%
42 MCDONALDS CORP 15,231 1,833,000 0.52%
43 DISNEY WALT CO 18,286 1,789,000 0.50%
44 SPDR S&P MIDCAP 400 ETF TR 6,568 1,788,000 0.50% PRN
45 INTEL CORP 54,450 1,786,000 0.50%
46 CAMBRIA ETF TR 73,016 1,786,000 0.50%
47 QUALCOMM INC 33,312 1,785,000 0.50%
48 ISHARES TR 10,212 1,718,000 0.48%
49 UNILEVER PLC 34,866 1,670,000 0.47%
50 ISHARES TR 24,643 1,663,000 0.47%
Page 1 of 30

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001085146-16-004038, filed 2016.07.25).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.