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Institutional Investment Manager
Financial Architects, Inc
Financial Architects, Inc (CIK: 0001416692) incorporated in New Jersey, located at Five Greentree Center, Marlton, NJ. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q1)
Portfolio Summary: 1,189 holdings with a total value of $279,760,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 RYDEX ETF TRUST 158,757 12,467,000 4.46%
2 RYDEX ETF TRUST 190,604 9,633,000 3.44%
3 RYDEX ETF TRUST 72,667 8,787,000 3.14%
4 SCHWAB INTERNATIONAL EQUITY ETF 300,387 8,143,000 2.91%
5 ISHARES TR 71,407 8,038,000 2.87%
6 RYDEX ETF TRUST 94,919 7,537,000 2.69%
7 GENERAL ELECTRIC CO 222,129 7,061,000 2.52%
8 GUGGENHEIM 1:1 EXC 4/9/18 739371839 57,151 6,958,000 2.49%
9 APPLE INC 56,528 6,161,000 2.20%
10 SCHWAB U.S. BROAD MARKET ETF 122,101 6,017,000 2.15%
11 SCHWAB US AGGREGATE BOND ETF 107,441 5,675,000 2.03%
12 JOHNSON & JOHNSON 49,160 5,319,000 1.90%
13 BERKSHIRE HATHAWAY INC DEL 30,758 4,364,000 1.56%
14 SELECT SECTOR SPDR TR 90,579 4,018,000 1.44%
15 VERIZON COMMUNICATIONS INC 71,028 3,841,000 1.37%
16 ISHARES TR 45,928 3,751,000 1.34%
17 Schwab Fundamental US Large Company ETF 117,878 3,476,000 1.24%
18 EXXON MOBIL CORP 36,132 3,020,000 1.08%
19 SELECT SECTOR SPDR TR 131,963 2,969,000 1.06%
20 VANGUARD WHITEHALL FDS 40,429 2,791,000 1.00%
21 ENSTAR GROUP LIMITED COM 17,000 2,764,000 0.99%
22 SELECT SECTOR SPDR TR 54,675 2,713,000 0.97%
23 WISDOMTREE TR 29,788 2,684,000 0.96%
24 ABBVIE INC 44,704 2,554,000 0.91%
25 AIRGAS INC 17,596 2,492,000 0.89%
26 FACEBOOK INC 19,615 2,238,000 0.80%
27 PEPSICO INC 21,596 2,213,000 0.79%
28 CLAYMORE EXCHANGE TRD FD TR 55,648 2,147,000 0.77%
29 AT&T INC 53,446 2,093,000 0.75%
30 CAMBRIA ETF TR 84,766 2,020,000 0.72%
31 BCE INC 43,717 1,991,000 0.71%
32 SPDR SER TR 44,866 1,938,000 0.69%
33 ISHARES TR 49,232 1,922,000 0.69%
34 SCHWAB SHORT-TERM US TREASURY ETF 37,441 1,902,000 0.68%
35 GENERAL MLS INC 29,685 1,881,000 0.67%
36 SPDR S&P MIDCAP 400 ETF TR 6,517 1,712,000 0.61% PRN
37 ISHARES TR 10,445 1,702,000 0.61%
38 NOVARTIS A G 23,412 1,696,000 0.61%
39 SPDR S&P 500 ETF TR 8,192 1,684,000 0.60%
40 MCDONALDS CORP 13,216 1,661,000 0.59%
41 MICROSOFT CORP 28,488 1,573,000 0.56%
42 ISHARES TR 23,818 1,572,000 0.56%
43 SCHWAB U.S. LARGE-CAP VALUE ETF 35,946 1,553,000 0.56%
44 ISHARES TR 16,083 1,549,000 0.55%
45 UNILEVER PLC 32,970 1,490,000 0.53%
46 AUTOMATIC DATA PROCESSING IN 15,248 1,368,000 0.49%
47 SCHWAB STRATEGIC TR 47,474 1,363,000 0.49%
48 INTEL CORP 40,547 1,312,000 0.47%
49 MERCK & CO INC 24,801 1,312,000 0.47%
50 MARKEL CORP 1,468 1,309,000 0.47%
Page 1 of 24

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001085146-16-003627, filed 2016.05.09).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.