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Institutional Investment Manager
Financial Architects, Inc
Financial Architects, Inc (CIK: 0001416692) incorporated in New Jersey, located at Five Greentree Center, Marlton, NJ. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 1,423 holdings with a total value of $425,847,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 RYDEX ETF TRUST 208,498 18,064,000 4.24%
2 ISHARES TR 85,628 11,775,000 2.77%
3 RYDEX ETF TRUST 203,907 11,743,000 2.76%
4 ISHARES TR 103,510 11,198,000 2.63%
5 SCHWAB U.S. BROAD MARKET ETF 204,973 11,105,000 2.61%
6 VANGUARD WHITEHALL FDS 137,578 10,424,000 2.45%
7 RYDEX ETF TRUST 109,264 9,131,000 2.14%
8 RYDEX ETF TRUST 70,702 9,110,000 2.14%
9 SCHWAB INTERNATIONAL EQUITY ETF 316,860 8,770,000 2.06%
10 ISHARES TR 186,694 8,442,000 1.98%
11 APPLE INC 68,713 7,958,000 1.87%
12 GENERAL ELECTRIC CO 249,109 7,872,000 1.85%
13 GUGGENHEIM 1:1 EXC 4/9/18 739371839 65,720 7,848,000 1.84%
14 JOHNSON & JOHNSON 67,851 7,817,000 1.84%
15 SCHWAB US AGGREGATE BOND ETF 151,072 7,780,000 1.83%
16 WELLS FARGO & CO NEW 113,576 6,259,000 1.47%
17 WISDOMTREE TR 55,547 5,703,000 1.34%
18 BERKSHIRE HATHAWAY INC DEL 33,928 5,530,000 1.30%
19 SELECT SECTOR SPDR TR 113,056 5,467,000 1.28%
20 JPMORGAN CHASE & CO 59,104 5,100,000 1.20%
21 SELECT SECTOR SPDR TR 215,646 5,014,000 1.18%
22 GOLDMAN SACHS GROUP INC 19,435 4,654,000 1.09%
23 Schwab Fundamental US Large Company ETF 135,440 4,419,000 1.04%
24 ISHARES TR 66,690 4,082,000 0.96%
25 ISHARES TR 44,892 3,976,000 0.93%
26 VERIZON COMMUNICATIONS INC 73,958 3,948,000 0.93%
27 EXXON MOBIL CORP 37,561 3,390,000 0.80%
28 ENSTAR GROUP LIMITED COM 17,000 3,361,000 0.79%
29 ABBVIE INC 49,405 3,094,000 0.73%
30 SCHWAB SHORT-TERM US TREASURY ETF 55,832 2,815,000 0.66%
31 SCHWAB FUNDAMENTAL 98,279 2,789,000 0.65%
32 PEPSICO INC 25,617 2,680,000 0.63%
33 FACEBOOK INC 23,119 2,660,000 0.62%
34 AT&T INC 60,198 2,560,000 0.60%
35 MICROSOFT CORP 38,941 2,420,000 0.57%
36 ISHARES TR 57,466 2,138,000 0.50%
37 VANGUARD INDEX FDS 17,585 2,128,000 0.50%
38 GENERAL MLS INC 32,779 2,024,000 0.48%
39 VANGUARD INDEX FDS 15,350 2,021,000 0.47%
40 SCHWAB U.S. LARGE-CAP VALUE ETF 41,185 1,981,000 0.47%
41 SCHWAB STRATEGIC TR 78,676 1,975,000 0.46%
42 SCHWAB EMERGING MARKETS EQUITY ETF 91,297 1,968,000 0.46%
43 INTEL CORP 53,360 1,936,000 0.45%
44 BCE INC 44,622 1,929,000 0.45%
45 SPDR SER TR 41,937 1,914,000 0.45%
46 SPDR S&P MIDCAP 400 ETF TR 6,321 1,907,000 0.45% PRN
47 WAL-MART STORES INC 26,850 1,856,000 0.44%
48 RYDEX ETF TRUST 50,307 1,853,000 0.44%
49 MERCK & CO INC 31,440 1,851,000 0.43%
50 ISHARES TR 10,232 1,830,000 0.43%
Page 1 of 29

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001085146-17-000274, filed 2017.02.06).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.