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Institutional Investment Manager
Financial Architects, Inc
Financial Architects, Inc (CIK: 0001416692) incorporated in New Jersey, located at Five Greentree Center, Marlton, NJ. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Portfolio Summary: 215 holdings with a total value of $249,620,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 RYDEX ETF TRUST 167,598 12,845,000 5.15%
2 RYDEX ETF TRUST 208,831 10,274,000 4.12%
3 RYDEX ETF TRUST 74,599 9,302,000 3.73%
4 SCHWAB INTERNATIONAL EQUITY ETF 309,774 8,537,000 3.42%
5 ISHARES TR 74,663 8,221,000 3.29%
6 RYDEX ETF TRUST 89,201 7,199,000 2.88%
7 GENERAL ELECTRIC CO 220,028 6,854,000 2.75%
8 GUGGENHEIM 1:1 EXC 4/9/18 739371839 56,419 6,546,000 2.62%
9 APPLE INC 58,824 6,192,000 2.48%
10 SCHWAB U.S. BROAD MARKET ETF 103,482 5,075,000 2.03%
11 JOHNSON & JOHNSON 46,321 4,758,000 1.91%
12 BERKSHIRE HATHAWAY INC DEL 34,387 4,541,000 1.82%
13 SELECT SECTOR SPDR TR 95,530 4,092,000 1.64%
14 SCHWAB US AGGREGATE BOND ETF 71,334 3,674,000 1.47%
15 CAMBRIA ETF TR 149,804 3,459,000 1.39%
16 ISHARES TR 45,591 3,426,000 1.37%
17 SELECT SECTOR SPDR TR 142,917 3,406,000 1.36%
18 Schwab Fundamental US Large Company ETF 118,705 3,400,000 1.36%
19 VERIZON COMMUNICATIONS INC 66,441 3,071,000 1.23%
20 EXXON MOBIL CORP 35,176 2,742,000 1.10%
21 SPDR SER TR 62,378 2,700,000 1.08%
22 WISDOMTREE TR 30,930 2,695,000 1.08%
23 CLAYMORE EXCHANGE TRD FD TR 67,399 2,591,000 1.04%
24 ENSTAR GROUP LIMITED COM 17,000 2,551,000 1.02%
25 CREDIT SUISSE NASSAU BRH 90,342 2,493,000 1.00%
26 FACEBOOK INC 20,661 2,162,000 0.87%
27 PEPSICO INC 21,395 2,138,000 0.86%
28 NOVARTIS A G 24,162 2,079,000 0.83%
29 ABBVIE INC 34,109 2,021,000 0.81%
30 VANGUARD WHITEHALL FDS 28,118 1,877,000 0.75%
31 AT&T INC 52,618 1,811,000 0.73%
32 AIRGAS INC 12,844 1,777,000 0.71%
33 ISHARES TR 45,216 1,757,000 0.70%
34 SPDR S&P MIDCAP 400 ETF TR 6,872 1,746,000 0.70%
35 BCE INC 44,667 1,725,000 0.69%
36 SPDR S&P 500 ETF TR 8,350 1,702,000 0.68%
37 ISHARES TR 16,383 1,681,000 0.67%
38 ISHARES TR 10,400 1,666,000 0.67%
39 MICROSOFT CORP 28,404 1,576,000 0.63%
40 GENERAL MLS INC 25,767 1,486,000 0.60%
41 REALTY INCOME CORP 53,713 1,428,000 0.57%
42 SCHWAB U.S. LARGE-CAP VALUE ETF 33,476 1,421,000 0.57%
43 ISHARES TR 22,145 1,405,000 0.56%
44 INTEL CORP 40,602 1,399,000 0.56%
45 UNILEVER PLC 32,240 1,390,000 0.56%
46 SCHWAB STRATEGIC TR 47,923 1,340,000 0.54%
47 MERCK & CO INC 25,158 1,329,000 0.53%
48 SCHWAB SHORT-TERM US TREASURY ETF 25,752 1,299,000 0.52%
49 AUTOMATIC DATA PROCESSING IN 15,248 1,292,000 0.52%
50 MACQUARIE INFRASTRUCTURE COR 17,527 1,272,000 0.51%
Page 1 of 5

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001085146-16-003172, filed 2016.02.16).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.