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Institutional Investment Manager
Financial Architects, Inc
Financial Architects, Inc (CIK: 0001416692) incorporated in New Jersey, located at Five Greentree Center, Marlton, NJ. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q2)
Portfolio Summary: 1,257 holdings with a total value of $278,266,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 RYDEX ETF TRUST 191,384 15,272,000 5.49%
2 RYDEX ETF TRUST 216,264 11,587,000 4.16%
3 CAMBRIA ETF TR 452,642 11,180,000 4.02%
4 RYDEX ETF TRUST 77,605 10,267,000 3.69%
5 SCHWAB INTERNATIONAL EQUITY ETF 283,734 8,645,000 3.11%
6 ISHARES TR 68,179 8,037,000 2.89%
7 CLAYMORE EXCHANGE TRD FD TR 146,816 6,734,000 2.42%
8 APPLE INC 52,739 6,615,000 2.38%
9 GENERAL ELECTRIC CO 211,568 5,621,000 2.02%
10 GUGGENHEIM 1:1 EXC 4/9/18 739371839 47,440 5,019,000 1.80%
11 BERKSHIRE HATHAWAY INC DEL 34,262 4,663,000 1.68%
12 JOHNSON & JOHNSON 42,522 4,144,000 1.49%
13 SELECT SECTOR SPDR TR 93,824 3,884,000 1.40%
14 Schwab Fundamental US Large Company ETF 125,040 3,720,000 1.34%
15 ISHARES TR 48,421 3,639,000 1.31%
16 SPDR SER TR 75,253 3,580,000 1.29%
17 SCHWAB U.S. BROAD MARKET ETF 70,123 3,522,000 1.27%
18 GLOBAL X FDS 141,375 3,131,000 1.13%
19 SELECT SECTOR SPDR TR 122,221 2,980,000 1.07%
20 EXXON MOBIL CORP 35,188 2,928,000 1.05%
21 WISDOMTREE TR 30,227 2,872,000 1.03%
22 VERIZON COMMUNICATIONS INC 61,280 2,856,000 1.03%
23 ENSTAR GROUP LIMITED COM 16,000 2,479,000 0.89%
24 NOVARTIS A G 24,195 2,379,000 0.85%
25 ABBVIE INC 31,944 2,146,000 0.77%
26 BCE INC 50,171 2,132,000 0.77%
27 PEPSICO INC 20,874 1,948,000 0.70%
28 SPDR S&P MIDCAP 400 ETF TR 6,815 1,862,000 0.67% PRN
29 ISHARES TR 16,760 1,822,000 0.65%
30 SCHWAB EMERGING MARKETS EQUITY ETF 72,758 1,788,000 0.64%
31 SCHWAB FUNDAMENTAL 74,015 1,775,000 0.64%
32 FACEBOOK INC 20,560 1,763,000 0.63%
33 SPDR S&P 500 ETF TR 8,417 1,733,000 0.62%
34 ISHARES TR 10,150 1,729,000 0.62%
35 MACQUARIE INFRASTRUCTURE COR 18,919 1,563,000 0.56%
36 JPMORGAN CHASE & CO 38,514 1,525,000 0.55%
37 AT&T INC 41,156 1,462,000 0.53%
38 MERCK & CO INC 24,289 1,383,000 0.50%
39 AIRGAS INC 12,844 1,359,000 0.49%
40 PFIZER INC 38,708 1,298,000 0.47%
41 AUTOMATIC DATA PROCESSING IN 15,551 1,248,000 0.45%
42 CHEVRON CORP NEW 12,724 1,227,000 0.44%
43 WILLIAMS COS INC DEL 21,058 1,208,000 0.43%
44 INTERNATIONAL BUSINESS MACHS 7,216 1,174,000 0.42%
45 INTEL CORP 38,353 1,167,000 0.42%
46 MICROSOFT CORP 26,355 1,164,000 0.42%
47 SELECT SECTOR SPDR TR 27,935 1,158,000 0.42%
48 POWERSHARES QQQ TRUST 10,717 1,148,000 0.41%
49 DUKE ENERGY CORP NEW 17,742 1,137,000 0.41%
50 MARKEL CORP 1,418 1,135,000 0.41%
Page 1 of 26

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001085146-15-001585, filed 2015.08.05).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.