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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Original 13F HR (0001214659-16-014930) filed in 2016.11.23
#
Name
Shares
Value ($)
%
Options
Notes
51 CLAYMORE ETF GUGGENHEIM MID-CAP 4,523 241 0.07%
52 CAPSTEAD MTG CORP COM NO PAR 25,751 243 0.07%
53 NETFLIX INC 2,466 243 0.07%
54 EXELON CORP 7,334 244 0.07%
55 ISHARES 8,996 246 0.07%
56 VANECK VECTORS ETF TR 7,917 255 0.07%
57 SYNAPTICS INC 4,450 261 0.08%
58 MYLAN N V 6,857 261 0.08%
59 UNITEDHEALTH GROUP INC 1,889 264 0.08%
60 GUGGENHEIM 1:1 EXC 4/9/18 739371839 2,163 265 0.08%
61 SELECT SECTOR SPDR TR 3,751 265 0.08%
62 LAUDER ESTEE COS INC 2,988 265 0.08%
63 3M CO 1,526 269 0.08%
64 AMERICAN EXPRESS CO 4,207 269 0.08%
65 BP PLC 7,733 272 0.08%
66 POWERSHARES ETF TRUST 6,516 276 0.08%
67 MONSANTO CO NEW 2,707 277 0.08%
68 ISHARES 6,746 278 0.08%
69 ULTA BEAUTY INC 1,190 283 0.08%
70 BARCLAYS BK PLC 8,362 285 0.08%
71 VANGUARD INDEX FDS 2,538 285 0.08%
72 POWERSHARES ETF TR II 6,903 286 0.08%
73 PROSHARES TR 5,953 288 0.08%
74 VANGUARD LONG TERM BOND ETF 2,930 289 0.08%
75 SCHLUMBERGER LTD 3,699 291 0.08%
76 POWERSHARES ETF TR II 7,504 292 0.08%
77 DIAGEO P L C 2,544 295 0.09%
78 AMERICAN TOWER CORP NEW 2,608 296 0.09%
79 VANGUARD INDEX FDS 3,418 297 0.09%
80 VANGUARD BD INDEX FDS 3,397 298 0.09%
81 HUNTINGTON BANCSHARES INC 30,355 299 0.09%
82 KORN FERRY COM NEW 14,298 300 0.09%
83 TJX COS INC NEW 4,042 302 0.09%
84 VICTORY PORTFOLIOS II 7,855 303 0.09%
85 ALBEMARLE CORP 3,564 305 0.09%
86 CHUBB LIMITED 2,425 305 0.09%
87 STAR BULK CARRIERS CORP 68,960 313 0.09%
88 ISHARES TR 2,787 314 0.09%
89 VANGUARD SCOTTSDALE FDS 3,929 316 0.09%
90 TIER REIT INC 20,568 318 0.09%
91 ISHARES TR 2,596 318 0.09%
92 NORFOLK SOUTHERN CORP 3,280 318 0.09%
93 COSTCO WHSL CORP NEW 2,114 322 0.09%
94 US BANCORP DEL 7,523 323 0.09%
95 CONOCOPHILLIPS 7,420 323 0.09%
96 PIONEER NAT RES CO 1,744 324 0.09%
97 HANESBRANDS INC 12,885 325 0.09%
98 ANNALY CAP MGMT INC 30,955 325 0.09%
99 QUALCOMM INC 4,766 326 0.09%
100 RYDEX ETF TRUST 4,048 328 0.10%
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