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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2017Q1)
Portfolio Summary: 329 holdings with a total value of $358,336,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 ISHARES 7-10 YEAR TREASURY BOND ETF 109,110 11,521,000 3.22%
2 APPLE INC 66,426 9,543,000 2.66%
3 SPDR S&P MIDCAP 400 ETF TR 29,269 9,144,000 2.55%
4 ISHARES TR 91,280 7,715,000 2.15%
5 ISHARES TR 51,279 7,612,000 2.12%
6 VANGUARD SPECIALIZED FUNDS 81,745 7,352,000 2.05%
7 ISHARES TR 52,893 7,272,000 2.03%
8 ISHARES TR 169,563 6,562,000 1.83%
9 ALPS ETF TR 416,636 5,493,000 1.53%
10 ALTRIA GROUP INC 72,069 5,147,000 1.44%
11 ISHARES TR 105,471 5,033,000 1.40%
12 RYDEX ETF TRUST 47,239 4,290,000 1.20%
13 AT&T INC 96,780 4,021,000 1.12%
14 VANGUARD WHITEHALL FDS 49,882 3,873,000 1.08%
15 POWERSHARES ETF TR II 93,730 3,797,000 1.06%
16 POWERSHARES QQQ TRUST 28,334 3,751,000 1.05%
17 ISHARES TR 26,935 3,735,000 1.04%
18 VANGUARD WORLD FD 53,578 3,672,000 1.02%
19 BERKSHIRE HATHAWAY INC DEL 21,369 3,562,000 0.99%
20 ISHARES TR 33,222 3,456,000 0.96%
21 PROSHARES TR 93,690 3,231,000 0.90%
22 ISHARES TR 19,979 3,058,000 0.85%
23 FIRST TRUST EXCH TRADED FUND 2 FINLS ALPHADEX ETF 106,861 2,960,000 0.83%
24 FIRST TR EXCHANGE TRADED FD 60,035 2,905,000 0.81%
25 POWERSHARES ETF TRUST 167,435 2,858,000 0.80%
26 SPDR GOLD TR 21,733 2,580,000 0.72%
27 FIRST TR EXCHANGE TRADED FD 107,175 2,576,000 0.72%
28 VANGUARD BD INDEX FDS 31,767 2,576,000 0.72%
29 VANGUARD INDEX FDS 21,041 2,553,000 0.71%
30 ISHARES TR 21,361 2,526,000 0.70%
31 TRINSEO S A 35,920 2,410,000 0.67%
32 FIRST TR EXCHANGE TRADED FD 26,884 2,367,000 0.66%
33 FIRST TR EXCHANGE TRADED FD 45,316 2,359,000 0.66%
34 SPDR S&P 500 ETF TR 9,572 2,257,000 0.63%
35 VANGUARD INDEX FDS 17,718 2,177,000 0.61%
36 HANESBRANDS INC 104,873 2,177,000 0.61%
37 ISHARES TR 30,507 2,110,000 0.59%
38 PROCTER AND GAMBLE CO 22,917 2,059,000 0.57%
39 ISHARES TR 8,662 2,055,000 0.57%
40 MONOGRAM RESIDENTIAL TR INC COM 204,792 2,042,000 0.57%
41 EXXON MOBIL CORP 24,845 2,038,000 0.57%
42 JOHNSON & JOHNSON 16,060 2,000,000 0.56%
43 SKYWEST INC 57,300 1,963,000 0.55%
44 ISHARES TR 17,914 1,943,000 0.54%
45 ISHARES TR 29,248 1,930,000 0.54%
46 ISHARES TR 44,383 1,881,000 0.52%
47 ISHARES 49,580 1,864,000 0.52%
48 HUNTSMAN CORP 74,860 1,837,000 0.51%
49 VERIZON COMMUNICATIONS INC 36,858 1,797,000 0.50%
50 GENERAL ELECTRIC CO 60,013 1,788,000 0.50%
Page 1 of 7

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-17-003282, filed 2017.05.12).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.