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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q1)
Portfolio Summary: 257 holdings with a total value of $262,377,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 SPDR S&P 500 ETF TR 75,042 15,491,000 5.90%
2 ISHARES 7-10 YEAR TREASURY BOND ETF 90,058 9,761,000 3.72%
3 APPLE INC 62,370 7,761,000 2.96%
4 ISHARES TR 56,742 7,057,000 2.69%
5 POWERSHARES QQQ TRUST 66,440 7,016,000 2.67%
6 ISHARES TR 61,478 4,876,000 1.86%
7 SPDR DOW JONES INDL AVRG ETF 26,698 4,741,000 1.81%
8 VANGUARD SPECIALIZED FUNDS 58,898 4,740,000 1.81%
9 ISHARES TR 34,658 4,529,000 1.73%
10 GILEAD SCIENCES INC 43,373 4,256,000 1.62%
11 ISHARES TR 27,096 4,118,000 1.57%
12 ALPS ETF TR 235,530 3,903,000 1.49%
13 FIRST TR EXCHANGE TRADED FD 160,651 3,857,000 1.47%
14 ISHARES TR 23,040 2,999,000 1.14%
15 FIRST TR EXCHANGE-TRADED FD 24,208 2,862,000 1.09%
16 MONOGRAM RESIDENTIAL TR INC COM 300,873 2,804,000 1.07%
17 ISHARES TR 22,549 2,661,000 1.01%
18 RYDEX ETF TRUST 32,163 2,607,000 0.99%
19 VANGUARD INDEX FDS 27,905 2,565,000 0.98%
20 DELTA AIRLINES INC DEL 56,618 2,546,000 0.97%
21 ISHARES TR 20,885 2,483,000 0.95%
22 VANGUARD INDEX FDS 28,652 2,416,000 0.92%
23 AMERICAN RLTY CAP PPTYS INC 245,199 2,415,000 0.92%
24 VANGUARD WHITEHALL FDS 34,672 2,368,000 0.90%
25 ALTRIA GROUP INC 46,357 2,319,000 0.88%
26 POWERSHARES HIGH YIELD EQUITY DIVIDEND ACHIEVERS PORTFOLIO 158,006 2,117,000 0.81%
27 BERKSHIRE HATHAWAY INC DEL 13,971 2,016,000 0.77%
28 EXXON MOBIL CORP 23,057 1,960,000 0.75%
29 ISHARES TR 48,502 1,945,000 0.74%
30 FIRST TRUST NASDAQ-100 EQUAL WEIGHTED INDEX FUND 44,234 1,937,000 0.74%
31 SPDR INDEX SHS FDS 36,185 1,798,000 0.69%
32 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 39,801 1,776,000 0.68%
33 VALERO ENERGY CORP NEW 27,911 1,776,000 0.68%
34 REALTY INCOME CORP 32,287 1,666,000 0.63%
35 ISHARES TR 14,499 1,647,000 0.63%
36 VANGUARD INDEX FDS 12,275 1,629,000 0.62%
37 VANGUARD INDEX FDS 14,864 1,606,000 0.61%
38 ATLAS AIR WORLDWIDE HLDGS INC COM NEW 36,810 1,584,000 0.60%
39 ISHARES TR 9,122 1,579,000 0.60%
40 JPMORGAN CHASE & CO 25,962 1,573,000 0.60%
41 VANGUARD INDEX FDS 11,896 1,568,000 0.60%
42 SANMINA CORPORATION COM 62,603 1,514,000 0.58%
43 ISHARES TR 13,495 1,504,000 0.57%
44 FIRST TR MORNINGSTAR DIV LEA 64,568 1,503,000 0.57%
45 ISHARES TR 15,979 1,479,000 0.56%
46 REVENUESHARES ETF TR 29,942 1,461,000 0.56%
47 MICROSOFT CORP 35,573 1,446,000 0.55%
48 ISHARES TR 12,578 1,433,000 0.55%
49 AT&T INC 43,614 1,424,000 0.54%
50 GENERAL CABLE CORP-DEL NEW 81,180 1,399,000 0.53%
Page 1 of 6

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-15-003261, filed 2015.04.24).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.