Dark
Light
System
Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q1)
Portfolio Summary: 244 holdings with a total value of $203,130,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 ISHARES TR 75,763 8,814,000 4.34%
2 POWERSHARES QQQ TRUST 97,261 8,527,000 4.20%
3 ISHARES TR 51,108 4,256,000 2.10%
4 VANGUARD SPECIALIZED FUNDS 55,851 4,202,000 2.07%
5 APPLE INC 7,690 4,127,000 2.03%
6 SPDR S&P 500 ETF TR 20,435 3,822,000 1.88%
7 ISHARES TR 26,350 3,622,000 1.78%
8 ALPS ETF TR 195,365 3,450,000 1.70%
9 ISHARES 7-10 YEAR TREASURY BOND ETF 33,495 3,407,000 1.68%
10 AMERICAN RLTY CAP PPTYS INC 230,255 3,225,000 1.59%
11 ISHARES TR 36,710 3,100,000 1.53%
12 ISHARES TR 25,510 2,894,000 1.42%
13 ISHARES TR 24,244 2,835,000 1.40%
14 ISHARES TR 28,040 2,800,000 1.38%
15 ISHARES TR 22,894 2,724,000 1.34%
16 ISHARES TR 40,080 2,693,000 1.33%
17 JPMORGAN CHASE & CO 43,911 2,666,000 1.31%
18 EXXON MOBIL CORP 23,030 2,250,000 1.11%
19 SPDR INDEX SHS FDS 46,609 2,036,000 1.00%
20 ISHARES TR 18,255 1,992,000 0.98%
21 ISHARES TR 17,810 1,962,000 0.97%
22 ISHARES RUSSELL 3000 ETF 17,220 1,934,000 0.95%
23 RYDEX ETF TRUST 25,530 1,863,000 0.92%
24 POWERSHARES HIGH YIELD EQUITY DIVIDEND ACHIEVERS PORTFOLIO 150,790 1,837,000 0.90%
25 WISDOMTREE TR 28,278 1,768,000 0.87%
26 ISHARES TR 44,158 1,723,000 0.85%
27 MERCK & CO INC 30,178 1,713,000 0.84%
28 ISHARES TR 14,541 1,630,000 0.80%
29 VANGUARD WHITEHALL FDS 25,274 1,595,000 0.79%
30 FIRST TR EXCHANGE-TRADED FD 20,061 1,538,000 0.76%
31 VALERO ENERGY CORP NEW 28,016 1,488,000 0.73%
32 FIRST TR EXCHANGE TRADED FD 56,031 1,469,000 0.72%
33 ATLAS AIR WORLDWIDE HLDGS INC COM NEW 41,610 1,468,000 0.72%
34 JOHNSON & JOHNSON 14,846 1,458,000 0.72%
35 AT&T INC 40,926 1,435,000 0.71%
36 VANGUARD BD INDEX FDS 17,627 1,431,000 0.70%
37 ALTRIA GROUP INC 37,505 1,404,000 0.69%
38 MICROSOFT CORP 34,164 1,400,000 0.69%
39 REVENUESHARES ETF TR 30,426 1,394,000 0.69%
40 HAWAIIAN HOLDINGS INC COM 97,620 1,363,000 0.67%
41 TESORO CORP 25,825 1,306,000 0.64%
42 BERKSHIRE HATHAWAY INC DEL 10,329 1,291,000 0.64%
43 REALTY INCOME CORP 31,400 1,283,000 0.63%
44 FIRST TR EXCHANGE TRADED FD 49,147 1,235,000 0.61%
45 FIRST TR EXCH TRD ALPHDX FD 34,468 1,234,000 0.61%
46 FIRST TR EXCHANGE TRADED FD 24,008 1,223,000 0.60%
47 POWERSHARES ETF TRUST 32,253 1,201,000 0.59%
48 PROCTER AND GAMBLE CO 14,723 1,187,000 0.58%
49 CHIQUITA BRANDS INTL 94,320 1,174,000 0.58%
50 ISHARES TR 7,314 1,132,000 0.56%
Page 1 of 5

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-14-003134, filed 2014.04.30).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.