Dark
Light
System
Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q3)
Portfolio Summary: 261 holdings with a total value of $239,431,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 SPDR S&P 500 ETF TR 67,521 12,939,000 5.40%
2 ISHARES TR 81,298 8,878,000 3.71%
3 APPLE INC 63,876 7,046,000 2.94%
4 POWERSHARES QQQ TRUST 60,210 6,127,000 2.56%
5 FIRST TR EXCHANGE TRADED FD 268,311 5,884,000 2.46%
6 ISHARES TR 35,288 5,543,000 2.32%
7 ISHARES 7-10 YEAR TREASURY BOND ETF 50,228 5,418,000 2.26%
8 ISHARES TR 39,625 4,760,000 1.99%
9 VANGUARD SPECIALIZED FUNDS 61,985 4,571,000 1.91%
10 ISHARES TR 30,680 4,191,000 1.75%
11 GILEAD SCIENCES INC 40,345 3,962,000 1.65%
12 ISHARES TR 34,091 3,572,000 1.49%
13 SPDR S&P MIDCAP 400 ETF TR 13,992 3,482,000 1.45%
14 ALPS ETF TR 254,065 3,171,000 1.32%
15 MONOGRAM RESIDENTIAL TR INC COM 278,429 2,592,000 1.08%
16 FIRST TR EXCHANGE-TRADED FD 25,158 2,549,000 1.06%
17 ALTRIA GROUP INC 46,462 2,528,000 1.06%
18 DELTA AIRLINES INC DEL 56,136 2,519,000 1.05%
19 ISHARES TR 23,608 2,516,000 1.05%
20 RYDEX ETF TRUST 33,138 2,438,000 1.02%
21 AT&T INC 71,086 2,316,000 0.97%
22 VANGUARD WHITEHALL FDS 36,284 2,273,000 0.95%
23 ISHARES TR 19,317 2,082,000 0.87%
24 POWERSHARES HIGH YIELD EQUITY DIVIDEND ACHIEVERS PORTFOLIO 153,931 1,952,000 0.82%
25 ISHARES TR 33,087 1,897,000 0.79%
26 BERKSHIRE HATHAWAY INC DEL 14,284 1,863,000 0.78%
27 FIRST TRUST NASDAQ-100 EQUAL WEIGHTED INDEX FUND 45,616 1,833,000 0.77%
28 EXXON MOBIL CORP 24,095 1,791,000 0.75%
29 ISHARES TR 45,813 1,768,000 0.74%
30 VANGUARD INDEX FDS 20,295 1,689,000 0.71%
31 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 40,077 1,680,000 0.70%
32 BARCLAYS BANK 197,617 1,672,000 0.70%
33 JPMORGAN CHASE & CO 26,070 1,589,000 0.66%
34 ISHARES COHEN & STEERS REIT ETF 16,816 1,557,000 0.65%
35 REALTY INCOME CORP 32,673 1,548,000 0.65%
36 ISHARES TR 18,039 1,516,000 0.63%
37 POWERSHARES ETF TRUST 36,668 1,473,000 0.62%
38 ISHARES TR 9,082 1,413,000 0.59%
39 FIRST TR MORNINGSTAR DIV LEA 63,711 1,411,000 0.59%
40 REVENUESHARES ETF TR 29,697 1,358,000 0.57%
41 SANMINA CORPORATION COM 61,693 1,318,000 0.55%
42 MICROSOFT CORP 29,556 1,308,000 0.55%
43 VEREIT 166,453 1,285,000 0.54%
44 ATLAS AIR WORLDWIDE HLDGS INC COM NEW 36,810 1,272,000 0.53%
45 VALERO ENERGY CORP NEW 20,914 1,257,000 0.52%
46 HAWAIIAN HOLDINGS INC COM 50,820 1,254,000 0.52%
47 STARBUCKS CORP 21,779 1,238,000 0.52%
48 FIRST TRUST EXCH TRADED FUND 2 FINLS ALPHADEX ETF 55,092 1,237,000 0.52%
49 PROCTER AND GAMBLE CO 16,796 1,208,000 0.50%
50 FIRST TR EXCHANGE TRADED FD 67,520 1,153,000 0.48%
Page 1 of 6

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-15-007674, filed 2015.11.12).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.