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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 323 holdings with a total value of $329,511,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 POWERSHARES QQQ TRUST 78,423 9,292,000 2.82%
2 ISHARES TR 63,603 8,577,000 2.60%
3 ISHARES 7-10 YEAR TREASURY BOND ETF 79,527 8,336,000 2.53%
4 APPLE INC 61,137 7,081,000 2.15%
5 VANGUARD SPECIALIZED FUNDS 74,706 6,363,000 1.93%
6 ISHARES TR 163,772 6,094,000 1.85%
7 PROSHARES TR 160,664 5,871,000 1.78%
8 SPDR S&P MIDCAP 400 ETF TR 18,374 5,544,000 1.68%
9 ISHARES TR 39,482 5,528,000 1.68%
10 ALTRIA GROUP INC 75,404 5,099,000 1.55%
11 ISHARES TR 106,630 4,822,000 1.46%
12 ALPS ETF TR 363,768 4,583,000 1.39%
13 ISHARES TR 28,747 4,312,000 1.31%
14 AT&T INC 101,010 4,296,000 1.30%
15 SPDR GOLD TR 36,402 3,990,000 1.21%
16 ISHARES TR 107,220 3,754,000 1.14%
17 ISHARES TR 35,334 3,582,000 1.09%
18 RYDEX ETF TRUST 40,782 3,533,000 1.07%
19 VANGUARD WHITEHALL FDS 45,961 3,482,000 1.06%
20 BERKSHIRE HATHAWAY INC DEL 21,077 3,435,000 1.04%
21 SPDR S&P 500 ETF TR 13,941 3,116,000 0.95%
22 FIRST TR EXCHANGE TRADED FD 133,762 3,095,000 0.94%
23 FIRST TR EXCHANGE TRADED FD 60,417 2,933,000 0.89%
24 VANGUARD WORLD FD 42,738 2,867,000 0.87%
25 VERIZON COMMUNICATIONS INC 50,012 2,670,000 0.81%
26 POWERSHARES HIGH YIELD EQUITY DIVIDEND ACHIEVERS PORTFOLIO 149,458 2,530,000 0.77%
27 POWERSHARES ETF TR II 63,558 2,490,000 0.76%
28 MONOGRAM RESIDENTIAL TR INC COM 229 2,474,000 0.75%
29 FIRST TR EXCHANGE TRADED FD 46,841 2,444,000 0.74%
30 ISHARES TR 20,606 2,309,000 0.70%
31 VANGUARD INDEX FDS 19,518 2,251,000 0.68%
32 VANGUARD BD INDEX FDS 27,778 2,244,000 0.68%
33 TRINSEO S A 35,920 2,130,000 0.65%
34 ISHARES TR 19,671 2,126,000 0.65%
35 SKYWEST INC COM 57,300 2,089,000 0.63%
36 EXXON MOBIL CORP 23,102 2,085,000 0.63%
37 VANGUARD INDEX FDS 16,272 1,969,000 0.60%
38 PROCTER AND GAMBLE CO 22,371 1,881,000 0.57%
39 ISHARES TR 12,632 1,834,000 0.56%
40 FIRST TR EXCHANGE TRADED FD 22,822 1,822,000 0.55%
41 SELECT SECTOR SPDR TR 22,268 1,813,000 0.55%
42 Powershares Exch Traded Fd Tst Ii S&p 60 41,479 1,801,000 0.55%
43 WEC ENERGY GROUP INC 30,711 1,801,000 0.55%
44 GENERAL ELECTRIC CO 56,585 1,788,000 0.54%
45 ISHARES TR 28,961 1,773,000 0.54%
46 ISHARES INC MSCI EURZONE ETF 49,580 1,715,000 0.52%
47 JOHNSON & JOHNSON 14,853 1,711,000 0.52%
48 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 37,278 1,705,000 0.52%
49 NAVISTAR INTL CORP NEW 53,350 1,674,000 0.51%
50 REALTY INCOME CORP 28,877 1,660,000 0.50%
Page 1 of 7

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-17-001206, filed 2017.02.16).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.