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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q2)
Portfolio Summary: 251 holdings with a total value of $221,303,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 SPDR S&P 500 ETF TR 44,814 8,771,000 3.96%
2 APPLE INC 61,401 5,706,000 2.58%
3 POWERSHARES QQQ TRUST 56,576 5,313,000 2.40%
4 ISHARES TR 54,512 4,771,000 2.16%
5 ISHARES TR 36,606 4,646,000 2.10%
6 VANGUARD SPECIALIZED FUNDS 56,513 4,405,000 1.99%
7 ISHARES TR 56,702 4,071,000 1.84%
8 ALPS ETF TR 200,696 3,813,000 1.72%
9 ISHARES TR 40,708 3,675,000 1.66%
10 ISHARES TR 25,529 3,653,000 1.65%
11 SPDR S&P MIDCAP 400 ETF TR 13,492 3,515,000 1.59%
12 ISHARES 7-10 YEAR TREASURY BOND ETF 33,034 3,422,000 1.55%
13 ISHARES TR 25,956 2,996,000 1.35%
14 ISHARES TR 35,141 2,972,000 1.34%
15 ISHARES TR 24,511 2,923,000 1.32%
16 AMERICAN RLTY CAP PPTYS INC 220,707 2,765,000 1.25%
17 JPMORGAN CHASE & CO 41,625 2,398,000 1.08%
18 ISHARES TR 19,734 2,345,000 1.06%
19 EXXON MOBIL CORP 23,043 2,320,000 1.05%
20 ISHARES TR 19,546 2,255,000 1.02%
21 RYDEX ETF TRUST 28,475 2,184,000 0.99%
22 ISHARES TR 18,927 2,122,000 0.96%
23 SPDR INDEX SHS FDS 44,799 2,090,000 0.94%
24 ISHARES TR 18,135 2,059,000 0.93%
25 ISHARES RUSSELL 3000 ETF 16,514 1,944,000 0.88%
26 POWERSHARES HIGH YIELD EQUITY DIVIDEND ACHIEVERS PORTFOLIO 149,895 1,920,000 0.87%
27 VANGUARD WHITEHALL FDS 28,844 1,913,000 0.86%
28 ISHARES TR 27,938 1,910,000 0.86%
29 ISHARES TR 46,937 1,873,000 0.85%
30 FIRST TR EXCHANGE-TRADED FD 22,353 1,840,000 0.83%
31 MERCK & CO INC 30,269 1,751,000 0.79%
32 WISDOMTREE TR 28,690 1,733,000 0.78%
33 FIRST TR EXCHANGE TRADED FD 58,230 1,706,000 0.77%
34 ALTRIA GROUP INC 40,130 1,683,000 0.76%
35 AT&T INC 47,400 1,676,000 0.76%
36 JOHNSON & JOHNSON 15,532 1,625,000 0.73%
37 ATLAS AIR WORLDWIDE HLDGS INC COM NEW 41,610 1,533,000 0.69%
38 TESORO CORP 25,825 1,515,000 0.68%
39 FIRST TR EXCH TRD ALPHDX FD 43,121 1,496,000 0.68%
40 VANGUARD BD INDEX FDS 18,057 1,485,000 0.67%
41 VALERO ENERGY CORP NEW 29,326 1,469,000 0.66%
42 MICROSOFT CORP 34,538 1,440,000 0.65%
43 REALTY INCOME CORP 32,168 1,429,000 0.65%
44 SANMINA CORPORATION COM 61,693 1,405,000 0.63%
45 REVENUESHARES ETF TR 30,196 1,405,000 0.63%
46 BERKSHIRE HATHAWAY INC DEL 10,760 1,362,000 0.62%
47 HAWAIIAN HOLDINGS INC COM 97,620 1,338,000 0.60%
48 FIRST TR EXCHANGE TRADED FD 24,803 1,321,000 0.60%
49 FIRST TR EXCHANGE TRADED FD 49,097 1,300,000 0.59%
50 ISHARES RUSSELL 2000 GROWTH ETF 9,319 1,290,000 0.58%
Page 1 of 6

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-14-005153, filed 2014.07.16).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.