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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q1)
Portfolio Summary: 273 holdings with a total value of $263,040,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 ISHARES TR 175,414 19,440,000 7.39%
2 SPDR S&P 500 ETF TR 57,611 11,840,000 4.50%
3 Proshares Short S&P 500 572,513 11,685,000 4.44%
4 APPLE INC 68,671 7,484,000 2.85%
5 ISHARES 7-10 YEAR TREASURY BOND ETF 66,315 7,317,000 2.78%
6 POWERSHARES QQQ TRUST 57,825 6,315,000 2.40%
7 ISHARES TR 47,820 5,542,000 2.11%
8 VANGUARD SPECIALIZED FUNDS 62,914 5,112,000 1.94%
9 FIRST TR EXCHANGE TRADED FD 227,491 4,916,000 1.87%
10 ALTRIA GROUP INC 72,334 4,532,000 1.72%
11 AT&T INC 89,615 3,510,000 1.33%
12 VERIZON COMMUNICATIONS INC 58,876 3,184,000 1.21%
13 RYDEX ETF TRUST 35,519 2,789,000 1.06%
14 VANGUARD WHITEHALL FDS 38,991 2,692,000 1.02%
15 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 57,389 2,647,000 1.01%
16 MONOGRAM RESIDENTIAL TR INC COM 259,797 2,562,000 0.97%
17 GILEAD SCIENCES INC 27,644 2,539,000 0.97%
18 ALPS ETF TR 226,891 2,478,000 0.94%
19 ISHARES TR 24,455 2,199,000 0.84%
20 WEC ENERGY GROUP INC 36,124 2,170,000 0.82%
21 BERKSHIRE HATHAWAY INC DEL 14,445 2,049,000 0.78%
22 EXXON MOBIL CORP 23,773 1,987,000 0.76%
23 POWERSHARES HIGH YIELD EQUITY DIVIDEND ACHIEVERS PORTFOLIO 137,732 1,965,000 0.75%
24 SPDR DOW JONES INDL AVRG ETF 11,061 1,954,000 0.74%
25 FIRST TR EXCHANGE TRADED FD 38,316 1,954,000 0.74%
26 UNITED STATES 185,909 1,803,000 0.69%
27 REALTY INCOME CORP 28,569 1,786,000 0.68%
28 VANGUARD INDEX FDS 20,347 1,773,000 0.67%
29 FIRST TR EXCH TRADED FD III 54,685 1,750,000 0.67%
30 FIRST TR EXCHANGE-TRADED FD 93,260 1,741,000 0.66%
31 ISHARES TR 43,837 1,711,000 0.65%
32 PROCTER AND GAMBLE CO 20,324 1,673,000 0.64%
33 ISHARES TR 21,107 1,643,000 0.62%
34 FIRST TR EXCHANGE TRADED FD 93,467 1,602,000 0.61%
35 JPMORGAN CHASE & CO 25,767 1,526,000 0.58%
36 GENERAL ELECTRIC CO 46,755 1,486,000 0.56%
37 STARBUCKS CORP 23,779 1,420,000 0.54%
38 ISHARES TR 11,410 1,415,000 0.54%
39 TRINSEO S A 38,420 1,414,000 0.54%
40 ATLAS AIR WORLDWIDE HLDGS INC COM NEW 32,220 1,362,000 0.52%
41 VEREIT 148,801 1,320,000 0.50%
42 RYDEX ETF TRUST 9,021 1,311,000 0.50%
43 JOHNSON & JOHNSON 12,014 1,300,000 0.49%
44 GOODYEAR TIRE & RUBB 39,130 1,291,000 0.49%
45 FIRST TRUST EXCH TRADED FUND 2 FINLS ALPHADEX ETF 55,949 1,265,000 0.48%
46 MERCK & CO INC 23,154 1,225,000 0.47%
47 ISHARES TR 10,755 1,211,000 0.46%
48 NAVISTAR INTL CORP NEW 96,100 1,203,000 0.46%
49 ISHARES TR 10,495 1,189,000 0.45%
50 MICROSOFT CORP 21,178 1,170,000 0.44%
Page 1 of 6

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-16-011394, filed 2016.05.10).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.