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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q3)
Portfolio Summary: 250 holdings with a total value of $227,248,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 SPDR S&P 500 ETF TR 46,047 9,072,000 3.99%
2 POWERSHARES QQQ TRUST 88,772 8,770,000 3.86%
3 ISHARES 7-10 YEAR TREASURY BOND ETF 67,676 7,013,000 3.09%
4 ISHARES TR 75,605 6,389,000 2.81%
5 APPLE INC 60,126 6,058,000 2.67%
6 ISHARES TR 34,911 4,200,000 1.85%
7 VANGUARD SPECIALIZED FUNDS 53,618 4,126,000 1.82%
8 ISHARES TR 46,701 4,020,000 1.77%
9 ALPS ETF TR 207,648 3,981,000 1.75%
10 ISHARES TR 41,272 3,717,000 1.64%
11 ISHARES TR 50,368 3,485,000 1.53%
12 ISHARES TR 78,891 3,279,000 1.44%
13 ISHARES TR 23,267 3,182,000 1.40%
14 AMERICAN RLTY CAP PPTYS INC 233,124 2,811,000 1.24%
15 ISHARES TR 21,753 2,529,000 1.11%
16 JPMORGAN CHASE & CO 40,914 2,465,000 1.08%
17 ISHARES TR 20,458 2,185,000 0.96%
18 EXXON MOBIL CORP 23,057 2,169,000 0.95%
19 RYDEX ETF TRUST 28,580 2,166,000 0.95%
20 FIRST TR EXCHANGE-TRADED FD 23,578 2,164,000 0.95%
21 ISHARES TR 18,395 2,062,000 0.91%
22 ISHARES TR 19,764 2,061,000 0.91%
23 VANGUARD WHITEHALL FDS 30,409 2,019,000 0.89%
24 SPDR INDEX SHS FDS 44,056 1,953,000 0.86%
25 POWERSHARES HIGH YIELD EQUITY DIVIDEND ACHIEVERS PORTFOLIO 152,658 1,901,000 0.84%
26 VANGUARD INDEX FDS 21,821 1,853,000 0.82%
27 ALTRIA GROUP INC 40,344 1,853,000 0.82%
28 ISHARES TR 46,797 1,849,000 0.81%
29 AMER RLTY CAP HEALTHCAR TR INC 163,990 1,719,000 0.76%
30 AT&T INC 48,569 1,712,000 0.75%
31 ISHARES RUSSELL 3000 ETF 14,343 1,675,000 0.74%
32 JOHNSON & JOHNSON 15,575 1,660,000 0.73%
33 FIRST TR EXCHANGE TRADED FD 60,516 1,639,000 0.72%
34 FIRST TR EXCHANGE TRADED FD 28,413 1,585,000 0.70%
35 MICROSOFT CORP 34,106 1,581,000 0.70%
36 TESORO CORP 25,825 1,575,000 0.69%
37 BERKSHIRE HATHAWAY INC DEL 11,226 1,551,000 0.68%
38 FIRST TR EXCH TRD ALPHDX FD 49,070 1,509,000 0.66%
39 REVENUESHARES ETF TR 31,374 1,503,000 0.66%
40 FIRST TR EXCHANGE TRADED FD 57,183 1,478,000 0.65%
41 TRINITY INDS INC 30,960 1,446,000 0.64%
42 ATLAS AIR WORLDWIDE HLDGS INC COM NEW 41,610 1,374,000 0.60%
43 FIRST TRUST NASDAQ-100 EQUAL WEIGHTED INDEX FUND 33,485 1,341,000 0.59%
44 MERCK & CO INC 22,620 1,341,000 0.59%
45 VALERO ENERGY CORP NEW 28,760 1,331,000 0.59%
46 HAWAIIAN HOLDINGS INC COM 97,620 1,313,000 0.58%
47 REALTY INCOME CORP 32,170 1,312,000 0.58%
48 ISHARES TR 20,450 1,311,000 0.58%
49 PROCTER AND GAMBLE CO 15,552 1,302,000 0.57%
50 SANMINA CORPORATION COM 62,188 1,297,000 0.57%
Page 1 of 5

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-14-007621, filed 2014.11.13).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.