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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q2)
Portfolio Summary: 303 holdings with a total value of $912,126,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 VISA INC 8,012 594,219,000 65.15%
2 ISHARES TR 178,909 20,148,000 2.21%
3 PROSHARES TR 285,850 11,335,000 1.24%
4 SPDR S&P 500 ETF TR 42,736 8,952,000 0.98%
5 ISHARES 7-10 YEAR TREASURY BOND ETF 67,434 7,617,000 0.84%
6 ISHARES TR 187,694 7,487,000 0.82%
7 APPLE INC 67,602 6,463,000 0.71%
8 ALTRIA GROUP INC 88,055 6,072,000 0.67%
9 VANGUARD SPECIALIZED FUNDS 64,568 5,375,000 0.59%
10 FIRST TR EXCHANGE TRADED FD 224,693 5,024,000 0.55%
11 ISHARES TR 94,983 4,389,000 0.48%
12 PIMCO ETF TR 43,218 4,372,000 0.48%
13 ALPS ETF TR 341,289 4,341,000 0.48%
14 POWERSHARES QQQ TRUST 38,227 4,111,000 0.45%
15 AT&T INC 92,521 3,998,000 0.44%
16 ISHARES TR 57,755 3,834,000 0.42%
17 ISHARES TR 28,939 3,706,000 0.41%
18 ISHARES TR 44,323 3,652,000 0.40%
19 ISHARES TR 28,693 3,352,000 0.37%
20 ISHARES TR 27,575 3,215,000 0.35%
21 VERIZON COMMUNICATIONS INC 56,769 3,170,000 0.35%
22 SPDR DOW JONES INDL AVRG ETF 17,429 3,120,000 0.34%
23 VANGUARD WHITEHALL FDS 42,393 3,029,000 0.33%
24 SPDR S&P MIDCAP 400 ETF TR 10,833 2,949,000 0.32%
25 FIRST TRUST 53,518 2,887,000 0.32%
26 BERKSHIRE HATHAWAY INC DEL 19,175 2,776,000 0.30%
27 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 57,026 2,758,000 0.30%
28 RYDEX ETF TRUST 33,665 2,705,000 0.30%
29 MONOGRAM RESIDENTIAL TR INC COM 257,101 2,625,000 0.29%
30 WEC ENERGY GROUP INC 37,528 2,451,000 0.27%
31 Powershares Exch Traded Fd Tst Ii S&p 60 64,891 2,403,000 0.26%
32 ISHARES TR 24,463 2,273,000 0.25%
33 POWERSHARES HIGH YIELD EQUITY DIVIDEND ACHIEVERS PORTFOLIO 141,536 2,201,000 0.24%
34 EXXON MOBIL CORP 23,286 2,183,000 0.24%
35 UNITED STATES 185,076 2,141,000 0.23%
36 VANGUARD BD INDEX FDS 25,086 2,115,000 0.23%
37 VANGUARD INDEX FDS 23,210 2,068,000 0.23%
38 FIRST TR EXCHANGE TRADED FD 39,559 2,041,000 0.22%
39 REALTY INCOME CORP 28,696 1,990,000 0.22%
40 ISHARES 48,281 1,933,000 0.21%
41 ISHARES TR 25,429 1,931,000 0.21%
42 ISHARES TR 55,987 1,924,000 0.21%
43 FIRST TR EXCH TRADED FD III 60,430 1,923,000 0.21%
44 PROCTER AND GAMBLE CO 22,174 1,877,000 0.21%
45 FIRST TR EXCHANGE-TRADED FD 97,450 1,853,000 0.20%
46 SPDR GOLD TR 13,545 1,713,000 0.19%
47 RYERSON HOLDINGS 97,040 1,698,000 0.19%
48 JPMORGAN CHASE & CO 27,306 1,697,000 0.19%
49 JOHNSON & JOHNSON 13,907 1,687,000 0.18%
50 FIRST TR EXCHANGE TRADED FD 99,400 1,650,000 0.18%
Page 1 of 7

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-16-013151, filed 2016.08.12).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.