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Institutional Investment Manager
Madden Advisory Services, Inc.
Madden Advisory Services, Inc. (CIK: 0001542284) incorporated in Florida, located at 5200 Belfort Road, Jacksonville, FL. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q2)
Portfolio Summary: 302 holdings with a total value of $167,123,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 POWERSHARES QQQ TRUST 123,783 13,253,000 7.93%
2 ALPS ETF TRUST SECTR DIV DOGS ETF 183,482 6,727,000 4.03%
3 ISHARES TR 58,209 6,522,000 3.90%
4 ISHARES TR 140,995 5,522,000 3.30%
5 SCHWAB U.S. BROAD MARKET ETF 99,834 5,014,000 3.00%
6 ISHARES 142,280 4,617,000 2.76%
7 WELLTOWER INC. 67,800 4,449,000 2.66%
8 ISHARES RUSSELL 1000 ETF 38,065 4,417,000 2.64%
9 SCHWAB U.S. SMALL-CAP ETF 74,004 4,253,000 2.54%
10 ISHARES TR 23,885 4,067,000 2.43%
11 VANGUARD WORLD FDS 31,841 3,976,000 2.38%
12 SCHWAB U.S. MID-CAP ETF 92,565 3,947,000 2.36%
13 VANGUARD WORLD FD 34,640 3,679,000 2.20%
14 SCHWAB U.S. LARGE-CAP GROWTH ETF 67,885 3,643,000 2.18%
15 VANGUARD WORLD FDS 25,992 3,637,000 2.18%
16 SELECT SECTOR SPDR TR 41,749 3,137,000 1.88%
17 ISHARES TR 45,404 2,882,000 1.72%
18 SELECT SECTOR SPDR TR 49,341 2,667,000 1.60%
19 SCHWAB U.S. REIT ETF 71,402 2,593,000 1.55%
20 ISHARES COHEN & STEERS REIT ETF 28,385 2,543,000 1.52%
21 VANGUARD INDEX FDS 29,655 2,472,000 1.48%
22 ISHARES TRUST U.S. FINLS ETF 25,685 2,304,000 1.38%
23 POWERSHARES ETF TRUST II 96,550 2,296,000 1.37%
24 SELECT SECTOR SPDR TR 51,857 2,146,000 1.28%
25 SELECT SECTOR SPDR TR 81,937 1,997,000 1.19%
26 SCHWAB INTERNATIONAL EQUITY ETF 64,837 1,975,000 1.18%
27 ISHARES NORTH AMERICAN NATURAL RESOURCES ETF 54,061 1,961,000 1.17%
28 POWERSHARES DYNAMIC 56,341 1,826,000 1.09%
29 VANGUARD WORLD FDS 36,183 1,797,000 1.08%
30 SCHWAB US DIVIDEND EQUITY ETF 46,906 1,796,000 1.07%
31 SELECT SECTOR SPDR TR 21,571 1,649,000 0.99%
32 ISHARES TR 21,290 1,599,000 0.96%
33 VORNADO RLTY TR 16,765 1,591,000 0.95%
34 iShares Barclays 0-5 Year TIPS 15,385 1,537,000 0.92%
35 ISHARES TR 17,408 1,477,000 0.88%
36 MEDICAL PPTYS TRUST INC 108,282 1,419,000 0.85%
37 SCHWAB EMERGING MARKETS EQUITY ETF 56,007 1,376,000 0.82%
38 SCHWAB US AGGREGATE BOND ETF 26,611 1,376,000 0.82%
39 SPDR DOW JONES INDL AVRG ETF 7,755 1,363,000 0.82%
40 INVESTMENT TECHNOLOGY GRP NEW 54,580 1,353,000 0.81%
41 CENTRAL FD CDA LTD 114,962 1,340,000 0.80%
42 SCHWAB U.S. LARGE-CAP ETF 25,795 1,271,000 0.76%
43 ISHARES TR 3,418 1,261,000 0.75%
44 ISHARES GOLD TRUST ISHARES ETF 105,476 1,196,000 0.72%
45 ISHARES TR 33,947 1,187,000 0.71%
46 VANGUARD WORLD FDS 10,866 1,137,000 0.68%
47 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 25,041 1,102,000 0.66%
48 SPDR SERIES TRUST 29,607 1,084,000 0.65%
49 ISHARES TR 8,926 1,052,000 0.63%
50 ISHARES TR 10,040 1,035,000 0.62%
Page 1 of 7

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001606587-15-000210, filed 2015.07.24).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.