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Institutional Investment Manager
Madden Advisory Services, Inc.
Madden Advisory Services, Inc. (CIK: 0001542284) incorporated in Florida, located at 5200 Belfort Road, Jacksonville, FL. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q2)
Portfolio Summary: 385 holdings with a total value of $196,381,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 POWERSHARES QQQ TRUST 140,143 13,161,000 6.70%
2 ALPS SECTOR DIVIDEND DOGS 339,037 12,687,000 6.46%
3 ISHARES TR 104,555 12,062,000 6.14%
4 SCHWAB STRATEGIC TR 157,137 6,323,000 3.22%
5 ISHARES TR USENERGY 101,255 5,751,000 2.93%
6 ISHARES TR U.S. PFD STK ETF 140,138 5,593,000 2.85%
7 SCHWAB STRATEGIC TR 135,300 5,178,000 2.64%
8 ISHARES 147,893 4,892,000 2.49%
9 SCHWAB STRATEGIC TR 95,916 4,577,000 2.33%
10 SCHWAB STRATEGIC TR 83,300 4,566,000 2.33%
11 ISHARES TR 38,065 4,191,000 2.13%
12 Welltower Inc. 66,128 4,144,000 2.11%
13 POWERSHS ETF TRUST 146,191 4,045,000 2.06%
14 Vanguard Consumer Staples ETF 34,285 3,972,000 2.02%
15 ISHARES RUS MID-CAP ETF 23,885 3,883,000 1.98%
16 ISHARES MSCI EAFE INDEX 48,835 3,339,000 1.70%
17 ISHARES TR 64,016 3,198,000 1.63%
18 SELECT SECTOR SPDR TR SBI INT-ENERGY 28,221 2,825,000 1.44%
19 ISHARES TR 28,385 2,479,000 1.26%
20 POWERSHARES ETF TRUST II 96,885 2,410,000 1.23%
21 SCHWAB STRATEGIC TR 68,160 2,248,000 1.14%
22 ISHARES BARCLAYS 1-3 YR TREASURY BOND 26,174 2,213,000 1.13%
23 ISHARES TR 25,735 2,140,000 1.09%
24 ISHARES TR 44,067 2,138,000 1.09%
25 iSH 0-5 YEAR TIPS bd 20,434 2,094,000 1.07%
26 CENTRAL FD CDA LTD 140,839 2,048,000 1.04%
27 SELECT SECTOR SPDR TR 51,600 1,979,000 1.01%
28 ISHARES DOW JONES SELECT DIVIDEND INDEX 25,003 1,925,000 0.98%
29 SELECT SECTOR SPDR TR 83,742 1,904,000 0.97%
30 SCHWAB SCH US REIT ETF 52,592 1,860,000 0.95%
31 SCHWAB EMERGING MARKETS EQUITY 70,717 1,841,000 0.94%
32 VANGUARD INDEX FDS VALUE ETF 22,200 1,797,000 0.92%
33 VORNADO REALTY TRUST 16,766 1,789,000 0.91%
34 ISHARES INTERNATIONAL INFLATION-LINKED BOND ETF 36,185 1,783,000 0.91%
35 SELECT SECTOR INDUSTRIAL SPDR TR 32,731 1,769,000 0.90%
36 SCHWAB STRATEGIC TR 34,071 1,768,000 0.90%
37 MEDICAL PROPERTIES TRUST INC 127,965 1,694,000 0.86%
38 SCHWAB STRATEGIC TR 34,653 1,681,000 0.86%
39 ISHARES GOLD TRUST 124,287 1,601,000 0.82%
40 ISHARES SILVER TRUST 75,158 1,522,000 0.78%
41 SELECT SECTOR SPDR TR SBI CONS DISCR 22,430 1,497,000 0.76%
42 ISHARES TR 5,374 1,381,000 0.70%
43 VANGUARD WORLD FDS INF TECH ETF 14,252 1,379,000 0.70%
44 POWERSHARES DB ENERGY FUND 42,479 1,306,000 0.67%
45 POWERSHS ETF TRUST 43,603 1,303,000 0.66%
46 SPDR DOW JONES INDL AVRG ETFUT SER 1 7,755 1,302,000 0.66%
47 SPDR SERIES TRUST 30,845 1,287,000 0.66%
48 ISHARES TR 14,309 1,286,000 0.65%
49 SCHWAB STRATEGIC TR 26,025 1,219,000 0.62%
50 POWERSHARES DB CMDTY IDX 41,863 1,113,000 0.57%
Page 1 of 8

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001606587-14-000177, filed 2014.08.11).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.