Dark
Light
System
Institutional Investment Manager
Madden Advisory Services, Inc.
Madden Advisory Services, Inc. (CIK: 0001542284) incorporated in Florida, located at 5200 Belfort Road, Jacksonville, FL. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q2)
Portfolio Summary: 97 holdings with a total value of $161,776,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 POWERSHARES QQQ TRUST 102,705 11,044,000 6.83%
2 ISHARES TR 65,311 7,619,000 4.71%
3 ALPS ETF TRUST SECTR DIV DOGS ETF 156,690 6,250,000 3.86%
4 SCHWAB U.S. BROAD MARKET ETF 106,913 5,377,000 3.32%
5 ISHARES 159,550 5,234,000 3.24%
6 SCHWAB U.S. SMALL-CAP ETF 89,353 4,827,000 2.98%
7 SELECT SECTOR SPDR TR 65,295 4,455,000 2.75%
8 ISHARES RUSSELL 1000 ETF 38,065 4,449,000 2.75%
9 VANGUARD WORLD FDS 33,239 4,337,000 2.68%
10 VANGUARD WORLD FD 39,609 4,241,000 2.62%
11 ISHARES TR 105,490 4,207,000 2.60%
12 VANGUARD WORLD FDS 29,441 4,157,000 2.57%
13 ISHARES TR 23,885 4,017,000 2.48%
14 WELLTOWER INC 47,911 3,649,000 2.26%
15 SCHWAB U.S. MID-CAP ETF 85,180 3,578,000 2.21%
16 SCHWAB U.S. LARGE-CAP GROWTH ETF 67,642 3,549,000 2.19%
17 SCHWAB U.S. REIT ETF 78,461 3,408,000 2.11%
18 ISHARES COHEN & STEERS REIT ETF 28,385 3,071,000 1.90%
19 SELECT SECTOR SPDR TR 54,842 3,071,000 1.90%
20 VANGUARD INDEX FDS 36,025 3,061,000 1.89%
21 ISHARES 73,718 2,602,000 1.61%
22 ISHARES TR 20,211 2,348,000 1.45%
23 SELECT SECTOR SPDR TR 51,172 2,219,000 1.37%
24 ISHARES TRUST U.S. FINLS ETF 25,715 2,209,000 1.37%
25 SELECT SECTOR SPDR TR 27,329 2,133,000 1.32%
26 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 42,998 2,079,000 1.29%
27 VANGUARD WORLD FDS 40,518 1,918,000 1.19%
28 ISHARES TR 33,735 1,883,000 1.16%
29 SELECT SECTOR SPDR TR 78,174 1,786,000 1.10%
30 VORNADO RLTY TR 16,765 1,678,000 1.04%
31 SCHWAB INTERNATIONAL EQUITY ETF 59,604 1,615,000 1.00%
32 ISHARES GOLD TRUST ISHARES ETF 122,300 1,560,000 0.96%
33 FIRST TR EXCHANGE TRADED FD 32,682 1,559,000 0.96%
34 ISHARES TR 17,662 1,506,000 0.93%
35 iShares Barclays 0-5 Year TIPS 13,780 1,398,000 0.86%
36 SPDR DOW JONES INDL AVRG ETF 7,755 1,388,000 0.86%
37 ISHARES TR 15,735 1,342,000 0.83%
38 SCHWAB US DIVIDEND EQUITY ETF 32,394 1,342,000 0.83%
39 POWERSHARES DYNAMIC 39,109 1,329,000 0.82%
40 SCHWAB U.S. LARGE-CAP ETF 25,795 1,283,000 0.79%
41 FIRST TR EXCHANGE TRADED FD 73,070 1,255,000 0.78%
42 VANGUARD SPECIALIZED FUNDS 13,890 1,156,000 0.71%
43 VANGUARD WORLD FDS 10,559 1,122,000 0.69%
44 SCHWAB US AGGREGATE BOND ETF 20,756 1,115,000 0.69%
45 ISHARES TR 10,040 1,036,000 0.64%
46 VANGUARD WORLD FD 10,694 1,017,000 0.63%
47 ISHARES TR 9,625 1,013,000 0.63%
48 VANGUARD INDEX FDS 9,420 1,009,000 0.62%
49 CENTRAL FD CDA LTD 72,470 1,007,000 0.62%
50 SPDR SERIES TRUST 29,257 981,000 0.61%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001606587-16-000718, filed 2016.08.09).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.