Dark
Light
System
Institutional Investment Manager
Madden Advisory Services, Inc.
Madden Advisory Services, Inc. (CIK: 0001542284) incorporated in Florida, located at 5200 Belfort Road, Jacksonville, FL. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 81 holdings with a total value of $147,559,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 POWERSHARES QQQ TRUST 76,199 9,028,000 6.12%
2 SCHWAB U.S. BROAD MARKET ETF 113,851 6,168,000 4.18%
3 ISHARES TR 53,751 6,083,000 4.12%
4 ALPS ETF TRUST SECTR DIV DOGS ETF 137,655 5,791,000 3.92%
5 SCHWAB U.S. SMALL-CAP ETF 93,493 5,748,000 3.90%
6 ISHARES 167,330 5,443,000 3.69%
7 VANGUARD WORLD FD 40,405 4,909,000 3.33%
8 ISHARES RUSSELL 1000 ETF 38,065 4,737,000 3.21%
9 VANGUARD WORLD FDS 34,213 4,584,000 3.11%
10 SELECT SECTOR SPDR TR 59,934 4,514,000 3.06%
11 VANGUARD WORLD FDS 33,762 4,280,000 2.90%
12 ISHARES TR 23,885 4,272,000 2.90%
13 SCHWAB U.S. MID-CAP ETF 85,769 3,872,000 2.62%
14 SCHWAB U.S. LARGE-CAP GROWTH ETF 57,949 3,235,000 2.19%
15 WELLTOWER INC 45,654 3,055,000 2.07%
16 SCHWAB U.S. REIT ETF 72,399 2,971,000 2.01%
17 ISHARES COHEN & STEERS REIT ETF 28,385 2,828,000 1.92%
18 SELECT SECTOR SPDR TR 45,417 2,825,000 1.91%
19 ISHARES TRUST U.S. FINLS ETF 25,715 2,609,000 1.77%
20 ISHARES 73,718 2,597,000 1.76%
21 VANGUARD WORLD FDS 42,444 2,519,000 1.71%
22 SCHWAB INTERNATIONAL EQUITY ETF 90,025 2,491,000 1.69%
23 SELECT SECTOR SPDR TR 51,172 2,474,000 1.68%
24 ISHARES TR 14,142 2,338,000 1.58%
25 SELECT SECTOR SPDR TR 78,029 1,814,000 1.23%
26 ISHARES TR 30,661 1,770,000 1.20%
27 VORNADO RLTY TR 16,765 1,749,000 1.19%
28 SELECT SECTOR SPDR TR 20,747 1,688,000 1.14%
29 VANGUARD INDEX FDS 17,285 1,607,000 1.09%
30 ISHARES TR 17,662 1,564,000 1.06%
31 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 33,695 1,541,000 1.04%
32 SPDR DOW JONES INDL AVRG ETF 7,770 1,534,000 1.04%
33 VANGUARD WORLD FDS 12,678 1,511,000 1.02%
34 SCHWAB U.S. LARGE-CAP ETF 27,795 1,480,000 1.00%
35 SCHWAB US DIVIDEND EQUITY ETF 30,380 1,323,000 0.90%
36 ISHARES TR 15,062 1,271,000 0.86%
37 POWERSHARES DYNAMIC 37,289 1,248,000 0.85%
38 ISHARES GOLD TRUST ISHARES ETF 108,260 1,199,000 0.81%
39 ISHARES TR 9,625 1,157,000 0.78%
40 ISHARES TR 10,040 1,124,000 0.76%
41 VANGUARD WORLD FD 10,629 1,112,000 0.75%
42 INVESTMENT TECHNOLOGY GRP NEW 54,580 1,077,000 0.73%
43 ISHARES TR 28,315 1,053,000 0.71%
44 VANGUARD WORLD FDS 8,853 995,000 0.67%
45 SPDR SERIES TRUST 29,257 990,000 0.67%
46 POWERSHARES ETF TRUST 28,520 961,000 0.65%
47 FIRST TR EXCHANGE TRADED FD 48,810 952,000 0.65%
48 SCHWAB US AGGREGATE BOND ETF 17,264 889,000 0.60%
49 VANGUARD SPECIALIZED FUNDS 10,323 879,000 0.60%
50 iShares Barclays 0-5 Year TIPS 8,570 863,000 0.58%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001606587-17-000032, filed 2017.01.20).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.