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Institutional Investment Manager
Madden Advisory Services, Inc.
Madden Advisory Services, Inc. (CIK: 0001542284) incorporated in Florida, located at 5200 Belfort Road, Jacksonville, FL. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 92 holdings with a total value of $162,800,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 POWERSHARES QQQ TRUST 84,758 10,062,000 6.18%
2 ISHARES TR 67,288 7,838,000 4.81%
3 ALPS ETF TRUST SECTR DIV DOGS ETF 155,436 6,461,000 3.97%
4 SCHWAB U.S. BROAD MARKET ETF 112,304 5,875,000 3.61%
5 ISHARES 162,490 5,423,000 3.33%
6 SCHWAB U.S. SMALL-CAP ETF 92,607 5,329,000 3.27%
7 VANGUARD WORLD FD 40,518 4,877,000 3.00%
8 SELECT SECTOR SPDR TR 66,189 4,673,000 2.87%
9 ISHARES RUSSELL 1000 ETF 38,065 4,585,000 2.82%
10 VANGUARD WORLD FDS 34,196 4,544,000 2.79%
11 VANGUARD WORLD FDS 31,633 4,329,000 2.66%
12 ISHARES TR 105,490 4,166,000 2.56%
13 ISHARES TR 23,885 4,163,000 2.56%
14 SCHWAB U.S. LARGE-CAP GROWTH ETF 68,514 3,801,000 2.33%
15 SCHWAB U.S. MID-CAP ETF 85,311 3,712,000 2.28%
16 WELLTOWER INC 47,392 3,543,000 2.18%
17 SCHWAB U.S. REIT ETF 80,084 3,415,000 2.10%
18 SELECT SECTOR SPDR TR 54,337 3,172,000 1.95%
19 ISHARES COHEN & STEERS REIT ETF 28,385 2,977,000 1.83%
20 ISHARES 73,718 2,660,000 1.63%
21 ISHARES TR 20,211 2,509,000 1.54%
22 SELECT SECTOR SPDR TR 51,172 2,444,000 1.50%
23 ISHARES TRUST U.S. FINLS ETF 25,715 2,314,000 1.42%
24 SELECT SECTOR SPDR TR 27,272 2,182,000 1.34%
25 VANGUARD WORLD FDS 41,856 2,066,000 1.27%
26 VANGUARD INDEX FDS 23,260 2,023,000 1.24%
27 ISHARES TR 33,735 1,994,000 1.22%
28 SCHWAB INTERNATIONAL EQUITY ETF 59,026 1,699,000 1.04%
29 VORNADO RLTY TR 16,765 1,696,000 1.04%
30 ISHARES GOLD TRUST ISHARES ETF 126,864 1,609,000 0.99%
31 FIRST TR EXCHANGE TRADED FD 32,682 1,584,000 0.97%
32 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 33,695 1,564,000 0.96%
33 ISHARES TR 17,662 1,513,000 0.93%
34 SELECT SECTOR SPDR TR 78,174 1,508,000 0.93%
35 FIRST TR EXCHANGE TRADED FD 73,070 1,448,000 0.89%
36 SCHWAB U.S. LARGE-CAP ETF 27,795 1,434,000 0.88%
37 SPDR DOW JONES INDL AVRG ETF 7,770 1,420,000 0.87%
38 iShares Barclays 0-5 Year TIPS 13,705 1,385,000 0.85%
39 SCHWAB US DIVIDEND EQUITY ETF 31,784 1,344,000 0.83%
40 ISHARES TR 15,602 1,326,000 0.81%
41 POWERSHARES DYNAMIC 38,814 1,276,000 0.78%
42 VANGUARD SPECIALIZED FUNDS 15,085 1,266,000 0.78%
43 VANGUARD WORLD FDS 11,077 1,228,000 0.75%
44 ISHARES TR 9,625 1,145,000 0.70%
45 SCHWAB US AGGREGATE BOND ETF 20,193 1,083,000 0.67%
46 ISHARES TR 10,040 1,060,000 0.65%
47 VANGUARD INDEX FDS 9,420 1,048,000 0.64%
48 VANGUARD WORLD FD 10,604 1,035,000 0.64%
49 CENTRAL FD CDA LTD 72,470 1,002,000 0.62%
50 SPDR SERIES TRUST 29,257 992,000 0.61%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001606587-16-000845, filed 2016.11.09).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.