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Institutional Investment Manager
Madden Advisory Services, Inc.
Madden Advisory Services, Inc. (CIK: 0001542284) incorporated in Florida, located at 5200 Belfort Road, Jacksonville, FL. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Portfolio Summary: 90 holdings with a total value of $151,835,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 POWERSHARES QQQ TRUST 103,551 11,583,000 7.63%
2 ISHARES TR 58,073 6,369,000 4.19%
3 ISHARES TR 140,995 5,477,000 3.61%
4 ALPS ETF TRUST SECTR DIV DOGS ETF 153,695 5,463,000 3.60%
5 SCHWAB U.S. BROAD MARKET ETF 107,129 5,253,000 3.46%
6 ISHARES 150,671 4,767,000 3.14%
7 SCHWAB U.S. SMALL-CAP ETF 87,502 4,557,000 3.00%
8 VANGUARD WORLD FDS 33,085 4,396,000 2.90%
9 ISHARES RUSSELL 1000 ETF 38,065 4,313,000 2.84%
10 VANGUARD WORLD FD 38,715 4,192,000 2.76%
11 VANGUARD WORLD FDS 30,316 3,912,000 2.58%
12 WELLTOWER INC 56,701 3,857,000 2.54%
13 ISHARES TR 23,885 3,825,000 2.52%
14 SCHWAB U.S. LARGE-CAP GROWTH ETF 71,210 3,762,000 2.48%
15 SELECT SECTOR SPDR TR 59,519 3,590,000 2.36%
16 SCHWAB U.S. MID-CAP ETF 88,484 3,545,000 2.33%
17 SCHWAB U.S. REIT ETF 81,203 3,218,000 2.12%
18 ISHARES COHEN & STEERS REIT ETF 28,385 2,816,000 1.85%
19 ISHARES 80,676 2,747,000 1.81%
20 SELECT SECTOR SPDR TR 46,008 2,438,000 1.61%
21 VANGUARD INDEX FDS 29,415 2,397,000 1.58%
22 ISHARES TRUST U.S. FINLS ETF 25,685 2,270,000 1.50%
23 SELECT SECTOR SPDR TR 51,547 2,207,000 1.45%
24 ISHARES TR 34,209 2,008,000 1.32%
25 VANGUARD WORLD FDS 40,532 1,963,000 1.29%
26 SELECT SECTOR SPDR TR 78,522 1,871,000 1.23%
27 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 41,196 1,831,000 1.21%
28 VORNADO RLTY TR 16,765 1,675,000 1.10%
29 SCHWAB INTERNATIONAL EQUITY ETF 60,647 1,671,000 1.10%
30 SELECT SECTOR SPDR TR 21,109 1,649,000 1.09%
31 FIRST TR EXCHANGE TRADED FD 32,682 1,531,000 1.01%
32 ISHARES TR 13,161 1,449,000 0.95%
33 POWERSHARES DYNAMIC 44,778 1,441,000 0.95%
34 iShares Barclays 0-5 Year TIPS 14,185 1,403,000 0.92%
35 ISHARES TR 16,592 1,399,000 0.92%
36 SCHWAB US DIVIDEND EQUITY ETF 35,206 1,357,000 0.89%
37 SPDR DOW JONES INDL AVRG ETF 7,755 1,349,000 0.89%
38 ISHARES TR 17,693 1,329,000 0.88%
39 ISHARES TR 3,881 1,313,000 0.86%
40 FIRST TR EXCHANGE TRADED FD 71,815 1,275,000 0.84%
41 SCHWAB U.S. LARGE-CAP ETF 25,795 1,252,000 0.82%
42 ISHARES GOLD TRUST ISHARES ETF 119,455 1,222,000 0.80%
43 SCHWAB US AGGREGATE BOND ETF 22,826 1,175,000 0.77%
44 VANGUARD WORLD FDS 10,724 1,083,000 0.71%
45 ISHARES TR 9,625 1,030,000 0.68%
46 SPDR SERIES TRUST 29,357 1,003,000 0.66%
47 ISHARES TR 10,040 982,000 0.65%
48 INVESTMENT TECHNOLOGY GRP NEW 54,580 928,000 0.61%
49 VANGUARD WORLD FD 10,935 908,000 0.60%
50 ISHARES TR 9,456 879,000 0.58%
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Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001606587-16-000429, filed 2016.02.10).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.