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Institutional Investment Manager
Madden Advisory Services, Inc.
Madden Advisory Services, Inc. (CIK: 0001542284) incorporated in Florida, located at 5200 Belfort Road, Jacksonville, FL. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q1)
Portfolio Summary: 91 holdings with a total value of $153,571,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 POWERSHARES QQQ TRUST 103,205 11,270,000 7.34%
2 ISHARES TR 57,202 6,557,000 4.27%
3 ALPS ETF TRUST SECTR DIV DOGS ETF 149,081 5,803,000 3.78%
4 ISHARES TR 140,995 5,503,000 3.58%
5 SCHWAB U.S. BROAD MARKET ETF 108,387 5,341,000 3.48%
6 ISHARES 160,635 5,185,000 3.38%
7 SCHWAB U.S. SMALL-CAP ETF 87,909 4,574,000 2.98%
8 VANGUARD WORLD FD 40,054 4,387,000 2.86%
9 ISHARES RUSSELL 1000 ETF 38,065 4,342,000 2.83%
10 VANGUARD WORLD FDS 34,587 4,264,000 2.78%
11 VANGUARD WORLD FDS 29,911 4,047,000 2.64%
12 ISHARES TR 23,885 3,891,000 2.53%
13 SELECT SECTOR SPDR TR 60,126 3,721,000 2.42%
14 SCHWAB U.S. LARGE-CAP GROWTH ETF 69,474 3,641,000 2.37%
15 SCHWAB U.S. MID-CAP ETF 86,196 3,498,000 2.28%
16 WELLTOWER INC 49,396 3,425,000 2.23%
17 SCHWAB U.S. REIT ETF 78,297 3,241,000 2.11%
18 ISHARES COHEN & STEERS REIT ETF 28,385 2,928,000 1.91%
19 ISHARES 80,718 2,808,000 1.83%
20 SELECT SECTOR SPDR TR 45,922 2,547,000 1.66%
21 VANGUARD INDEX FDS 30,050 2,475,000 1.61%
22 SELECT SECTOR SPDR TR 51,347 2,277,000 1.48%
23 ISHARES TRUST U.S. FINLS ETF 25,685 2,172,000 1.41%
24 ISHARES TR 34,209 1,955,000 1.27%
25 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 42,361 1,953,000 1.27%
26 VANGUARD WORLD FDS 41,743 1,935,000 1.26%
27 SELECT SECTOR SPDR TR 78,324 1,762,000 1.15%
28 SELECT SECTOR SPDR TR 21,109 1,669,000 1.09%
29 SCHWAB INTERNATIONAL EQUITY ETF 60,189 1,631,000 1.06%
30 VORNADO RLTY TR 16,765 1,583,000 1.03%
31 FIRST TR EXCHANGE TRADED FD 32,682 1,553,000 1.01%
32 ISHARES GOLD TRUST ISHARES ETF 126,265 1,500,000 0.98%
33 ISHARES TR 13,161 1,481,000 0.96%
34 ISHARES TR 17,662 1,442,000 0.94%
35 iShares Barclays 0-5 Year TIPS 14,185 1,428,000 0.93%
36 ISHARES TR 16,332 1,388,000 0.90%
37 SPDR DOW JONES INDL AVRG ETF 7,755 1,369,000 0.89%
38 SCHWAB US DIVIDEND EQUITY ETF 33,845 1,356,000 0.88%
39 POWERSHARES DYNAMIC 40,939 1,329,000 0.87%
40 SCHWAB U.S. LARGE-CAP ETF 25,795 1,259,000 0.82%
41 FIRST TR EXCHANGE TRADED FD 73,070 1,238,000 0.81%
42 INVESTMENT TECHNOLOGY GRP NEW 54,580 1,206,000 0.79%
43 VANGUARD WORLD FDS 11,022 1,159,000 0.75%
44 SCHWAB US AGGREGATE BOND ETF 21,926 1,158,000 0.75%
45 ISHARES TR 9,625 1,044,000 0.68%
46 SPDR SERIES TRUST 29,357 993,000 0.65%
47 ISHARES TR 10,040 992,000 0.65%
48 ISHARES TR 3,806 992,000 0.65%
49 VANGUARD WORLD FD 10,653 914,000 0.60%
50 CENTRAL FD CDA LTD 75,030 899,000 0.59%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001606587-16-000598, filed 2016.05.10).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.