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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q3)
Portfolio Summary: 250 holdings with a total value of $227,248,000.
#
Name
Shares
Value ($)
%
Options
Notes
51 ISHARES TR 8,053 1,275,000 0.56%
52 POWERSHARES ETF TRUST 29,688 1,167,000 0.51%
53 FIRST TR LRGE CP CORE ALPHA 25,500 1,110,000 0.49%
54 VANGUARD BD INDEX FDS 12,805 1,049,000 0.46%
55 ENERGY TRANSFER PRTNRS L P 15,890 1,017,000 0.45%
56 ISHARES RUSSELL 2000 GROWTH ETF 7,684 997,000 0.44%
57 UNISYS CORP 42,400 993,000 0.44%
58 RYDEX ETF TRUST 7,174 991,000 0.44%
59 GOODYEAR TIRE & RUBR CO 42,910 969,000 0.43%
60 STARBUCKS CORP 12,828 968,000 0.43%
61 INTEL CORP 27,655 963,000 0.42%
62 VANGUARD INDEX FDS 9,489 961,000 0.42%
63 ISHARES 21,539 936,000 0.41%
64 SPDR S&P CAPITAL MARKETS ETF 19,455 934,000 0.41%
65 PEABODY ENERGY CORP 75,250 932,000 0.41%
66 FLEX LTD 89,540 924,000 0.41%
67 GENERAL CABLE CORP DEL NEW 61,280 924,000 0.41%
68 EXPRESS SCRIPTS HLDG CO 12,958 915,000 0.40%
69 SPDR SERIES TR 37,749 906,000 0.40%
70 GENERAL ELECTRIC CO 34,961 896,000 0.39%
71 FIRST TR MORNINGSTAR DIV LEA 38,144 893,000 0.39%
72 ISHARES TR 14,882 891,000 0.39%
73 SWIFT ENERGY CO 92,780 891,000 0.39%
74 PFIZER INC 30,113 890,000 0.39%
75 MERITOR INC 81,680 886,000 0.39%
76 WELLS FARGO & CO NEW 16,754 869,000 0.38%
77 GILEAD SCIENCES INC 8,108 863,000 0.38%
78 ISHARES TR 8,119 818,000 0.36%
79 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 20,732 810,000 0.36%
80 ISHARES TR 6,836 808,000 0.36%
81 RENEWABLE ENERGY GROUP INC 79,500 807,000 0.36%
82 FIRST TR VALUE LINE DIVID INSHS 35,903 806,000 0.35%
83 TITAN MACHY INC COM 62,000 805,000 0.35%
84 POWERSHARES ETF TRUST II 43,128 805,000 0.35%
85 CHEVRON CORP NEW 6,631 791,000 0.35%
86 CHIQUITA BRANDS INTL 54,320 771,000 0.34%
87 VERIZON COMMUNICATIONS INC 15,430 771,000 0.34%
88 Paragon Offshore PLC 123,230 758,000 0.33%
89 ARGO GROUP INTERNATIONAL 14,883 749,000 0.33%
90 FIRST TR EXCHANGE TRADED FD 23,103 749,000 0.33%
91 SEAGATE TECHNOLOGY PLC 12,845 736,000 0.32%
92 NAVISTAR INTL CORP NEW 22,290 734,000 0.32%
93 FIRST TRUST VALUELINE 100 EXCHANGE-TRADED FUND 37,102 718,000 0.32%
94 BOEING CO 5,520 703,000 0.31%
95 NIKE INC 7,863 701,000 0.31%
96 PBF ENERGY INC 28,950 695,000 0.31%
97 PRUDENTIAL FINL INC 7,864 692,000 0.30%
98 AEGEAN MARINE PETROLEUM NETW 74,790 686,000 0.30%
99 CLOUD PEAK ENERGY INC COM 54,160 683,000 0.30%
100 INTERNATIONAL BUSINESS MACHS 3,561 676,000 0.30%
Page 2 of 5

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-14-007621, filed 2014.11.13).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.