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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 323 holdings with a total value of $329,511,000.
#
Name
Shares
Value ($)
%
Options
Notes
251 FIRST TR EXCHANGE TRADED FD 15,915 304,000 0.09%
252 ANNALY CAP MGMT INC 29,927 298,000 0.09%
253 POWERSHARES ETF TR II 7,132 297,000 0.09%
254 ROYAL DUTCH SHELL PLC 5,399 294,000 0.09%
255 SELECT SECTOR SPDR TR 3,881 292,000 0.09%
256 DBX ETF TR 10,337 290,000 0.09%
257 SOUTHERN CO 5,887 290,000 0.09%
258 CHUBB LIMITED 2,178 288,000 0.09%
259 VICTORY PORTFOLIOS II VCSHS US 500 ENH ETF 7,091 286,000 0.09%
260 STAR BULK CARRIERS CORP 54,180 277,000 0.08%
261 AMERICAN TOWER CORP NEW 2,613 276,000 0.08%
262 COSTCO WHSL CORP NEW 1,714 274,000 0.08%
263 3M CO 1,528 273,000 0.08%
264 NEWMARKET CORP 629 267,000 0.08%
265 WISDOMTREE TR 3,974 267,000 0.08%
266 MYLAN N V 6,857 262,000 0.08%
267 EXELON CORP 7,385 262,000 0.08%
268 DIAGEO P L C 2,491 259,000 0.08%
269 MONSANTO CO NEW 2,461 259,000 0.08%
270 ISHARES TR 6,368 258,000 0.08%
271 ISHARES TR 2,500 254,000 0.08%
272 OMNICOM GROUP INC 2,982 254,000 0.08%
273 NEW YORK CMNTY BANCORP INC 15,802 251,000 0.08%
274 TENNECO INC 4,000 250,000 0.08%
275 ISHARES TR 2,225 249,000 0.08%
276 BIOGEN INC 871 247,000 0.07%
277 CLAYMORE ETF GUGGENHEIM MID-CAP 4,523 246,000 0.07%
278 ISHARES 8,996 245,000 0.07%
279 BANK OF THE OZARKS INC 4,642 244,000 0.07%
280 ISHARES TR 1,680 242,000 0.07%
281 TJX COS INC NEW 3,142 236,000 0.07%
282 CAPSTEAD MTG CORP COM NO PAR 22,921 234,000 0.07%
283 FEDEX CORP 1,249 233,000 0.07%
284 PIEDMONT OFFICE REALTY TR INC COM CL A 11,154 233,000 0.07%
285 PAYPAL HLDGS INC 5,876 232,000 0.07%
286 GUGGENHEIM 1:1 EXC 4/9/18 739371839 1,934 231,000 0.07%
287 Spectra Energy Corp Com 5,615 231,000 0.07%
288 ISHARES U.S. UTILITIES ETF 1,900 231,000 0.07%
289 VANGUARD CHARLOTTE FDS 4,200 228,000 0.07%
290 SYNAPTICS INC 4,250 228,000 0.07%
291 ISHARES RUSSELL 1000 ETF 1,789 223,000 0.07%
292 SELECT INCOME REIT 8,842 223,000 0.07%
293 LAUDER ESTEE COS INC 2,884 221,000 0.07%
294 SPDR SERIES TRUST 5,070 220,000 0.07%
295 ZOETIS INC 4,082 219,000 0.07%
296 KKR & CO LP COMMON UNITS 13,700 211,000 0.06%
297 MONDELEZ INTL INC 4,726 210,000 0.06%
298 LYONDELLBASELL INDUSTRIES N 2,453 210,000 0.06%
299 HCP INC 7,024 209,000 0.06%
300 LOCKHEED MARTIN CORP 831 208,000 0.06%
Page 6 of 7

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-17-001206, filed 2017.02.16).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.