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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q2)
Portfolio Summary: 251 holdings with a total value of $221,303,000.
#
Name
Shares
Value ($)
%
Options
Notes
101 NORFOLK SOUTHERN CORP 3,687 380,000 0.17%
102 VANGUARD INDEX FDS 5,073 380,000 0.17%
103 EMERSON ELEC CO 5,732 380,000 0.17%
104 FIRST TR EXCNGE TRD ALPHADEX 12,614 380,000 0.17%
105 FIRST TR EXCHANGE TRADED ALP 11,567 381,000 0.17%
106 AIR TRANSPORT SERVICES GRP I 45,660 382,000 0.17%
107 VECTOR GROUP LTD 18,614 385,000 0.17%
108 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 9,731 387,000 0.17%
109 Kinder Morgan Inc. 4,718 388,000 0.18%
110 PHILIP MORRIS INTL INC 4,738 399,000 0.18%
111 LILLY ELI & CO 6,440 400,000 0.18%
112 SPDR DOW JONES INDL AVRG ETF 2,422 407,000 0.18%
113 ISHARES IBOXX $ HIGH YIELD CORPORATE BOND ETF 4,356 415,000 0.19%
114 PROTECTIVE LIFE CO 6,020 417,000 0.19%
115 SOUTHWEST AIRLS CO 15,555 418,000 0.19%
116 Intl Game Technology 26,250 418,000 0.19%
117 CISCO SYS INC 17,178 427,000 0.19%
118 FIRST TRUST EXCH TRADED FUND 2 MATERIALS ALPH ETF 12,846 439,000 0.20%
119 MARATHON PETE CORP 5,862 458,000 0.21%
120 ISHARES TR 4,236 467,000 0.21%
121 DBX ETF TR 17,278 477,000 0.22%
122 ISHARES TR 3,996 483,000 0.22%
123 CELGENE CORP 5,640 484,000 0.22%
124 UNION PAC CORP 4,899 489,000 0.22%
125 ISHARES TR 2,539 500,000 0.23%
126 ISHARES TR 4,859 503,000 0.23%
127 KORN FERRY COM NEW 17,175 504,000 0.23%
128 VANGUARD SCOTTSDALE FDS 5,823 504,000 0.23%
129 WAL-MART STORES INC 6,772 508,000 0.23%
130 MICRON TECHNOLOGY INC 15,455 509,000 0.23%
131 BANK AMER CORP 33,244 511,000 0.23%
132 FIRST TR LRG CP GRWTH ALPHAD 11,751 515,000 0.23%
133 FIRST TR SML CP CORE ALPHA F 10,702 526,000 0.24%
134 AMERICAN EXPRESS CO 5,556 527,000 0.24%
135 Walgreens 7,210 534,000 0.24%
136 SYNAPTICS INC 5,915 536,000 0.24%
137 ISHARES TR 5,106 537,000 0.24%
138 VANGUARD INDEX FDS 6,195 544,000 0.25%
139 SPX CORP 5,100 552,000 0.25%
140 MONDELEZ INTL INC 14,678 552,000 0.25%
141 AMEREN CORP 14,290 584,000 0.26%
142 CATERPILLAR INC 5,440 591,000 0.27%
143 OMEGA HEALTHCARE INVS INC 16,094 593,000 0.27%
144 NAVIOS MARITIME ACQUIS CORP SHS 160,000 594,000 0.27%
145 FIRST TRUST EXCH TRADED FUND 2 FINLS ALPHADEX ETF 26,746 595,000 0.27%
146 SELECT SECTOR SPDR TR 26,473 602,000 0.27%
147 NIKE INC 7,833 607,000 0.27%
148 VANGUARD INTL EQUITY INDEX F 12,053 630,000 0.28%
149 ISHARES TR 14,768 638,000 0.29%
150 COCA COLA CO 15,058 638,000 0.29%
Page 3 of 6

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-14-005153, filed 2014.07.16).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.