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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 323 holdings with a total value of $329,511,000.
#
Name
Shares
Value ($)
%
Options
Notes
151 SPDR SER TR 19,973 600,000 0.18%
152 AMGEN INC 4,100 599,000 0.18%
153 ISHARES TR 11,526 591,000 0.18%
154 INTERNATIONAL BUSINESS MACHS 3,546 589,000 0.18%
155 GENERAL DYNAMICS CORP 3,404 588,000 0.18%
156 FIRST TRUST EXCH TRADED FUND 2 UTILITIES ALPH ETF 21,829 583,000 0.18%
157 VICTORY PORTFOLIOS II VCSHS US EQ INCM ETF 13,873 573,000 0.17%
158 OMEGA HEALTHCARE INVS INC 18,323 573,000 0.17%
159 ISHARES 20 YEAR TREASURY BOND ETF 4,787 570,000 0.17%
160 EMERSON ELEC CO 10,156 566,000 0.17%
161 KIMBERLY CLARK CORP 4,956 566,000 0.17%
162 VANGUARD SCOTTSDALE FDS 7,060 560,000 0.17%
163 UNION PAC CORP 5,389 559,000 0.17%
164 ISHARES TR 3,346 553,000 0.17%
165 UNITED STATES OIL FUND LP 46,589 546,000 0.17%
166 ISHARES TR 6,459 545,000 0.17%
167 VICTORY PORTFOLIOS II 19,035 542,000 0.16%
168 JABIL INC COM 22,800 540,000 0.16%
169 FACEBOOK INC 4,616 531,000 0.16%
170 PEPSICO INC 5,063 530,000 0.16%
171 First Trust Managed ETF 10,156 520,000 0.16%
172 ISHARES TR 4,309 518,000 0.16%
173 HOME DEPOT INC 3,828 513,000 0.16%
174 ISHARES TR 2,793 509,000 0.15%
175 FLEXSHARES TR 6,716 507,000 0.15%
176 VANGUARD BD INDEX FDS 6,375 506,000 0.15%
177 ALPHABET INC 635 503,000 0.15%
178 FORD MTR CO DEL 40,285 489,000 0.15%
179 ASCENA RETAIL GROUP INC COM 78,400 485,000 0.15%
180 ORACLE CORP 12,362 475,000 0.14%
181 SPDR INDEX SHS FDSDJ GLB RL ES ETF 10,084 473,000 0.14%
182 LILLY ELI & CO 6,402 471,000 0.14%
183 ISHARES TR 9,520 468,000 0.14%
184 REINSURANCE GROUP AMER INC 3,630 457,000 0.14%
185 VANGUARD STAR FDS 9,970 457,000 0.14%
186 ISHARES INC 9,603 455,000 0.14%
187 POWERSHARES DWA HEALTHCARE MOMENTUM PORTFOLIO 9,373 450,000 0.14%
188 VISA INC 5,712 446,000 0.14%
189 SPDR DOW JONES INDL AVRG ETF 2,233 441,000 0.13%
190 SELECT SECTOR SPDR TR 8,988 437,000 0.13%
191 FIRST TR EXCHANGE TRADED FD 25,633 437,000 0.13%
192 SPDR SER TR 5,083 435,000 0.13%
193 VANGUARD WORLD FDS 4,319 433,000 0.13%
194 VANGUARD ADMIRAL FDS INC 3,467 432,000 0.13%
195 ENERGY TRANSFER PRTNRS L P 12,047 431,000 0.13%
196 ISHARES TR 10,005 429,000 0.13%
197 SUNTRUST BKS INC 7,804 428,000 0.13%
198 FIRST TR EXCHANGE TRADED FD 17,248 426,000 0.13%
199 VANGUARD BD INDEX FDS 5,123 426,000 0.13%
200 AMERICAN EXPRESS CO 5,714 423,000 0.13%
Page 4 of 7

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-17-001206, filed 2017.02.16).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.