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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q1)
Portfolio Summary: 244 holdings with a total value of $203,130,000.
#
Name
Shares
Value ($)
%
Options
Notes
151 MICRON TECHNOLOGY INC 14,770 349,000 0.17%
152 SYNAPTICS INC 5,740 345,000 0.17%
153 SOUTHWEST AIRLS CO 14,554 344,000 0.17%
154 PIMCO ETF TR 3,185 340,000 0.17%
155 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 9,183 339,000 0.17%
156 SAPPI LTD 98,000 336,000 0.17%
157 FIRST TRUST EXCH TRADED FUND 2 MATERIALS ALPH ETF 10,045 334,000 0.16%
158 GAMESTOP CORP NEW 8,093 333,000 0.16%
159 AMGEN INC 2,697 333,000 0.16%
160 ENTERPRISE PRODS PARTNERS L 4,785 332,000 0.16%
161 EXELON CORP 9,632 323,000 0.16%
162 PROTECTIVE LIFE CO 6,020 317,000 0.16%
163 Star Bulk Carriers Corp. 22,054 315,000 0.16%
164 VANGUARD STAR FDS 6,003 313,000 0.15%
165 BROADCOM CORP CL A 9,753 307,000 0.15%
166 VANGUARD INTL EQUITY INDEX F 7,531 306,000 0.15%
167 National Australia Bank ADR 6,230 304,000 0.15%
168 PIONEER NAT RES CO 1,612 302,000 0.15%
169 KIMBERLY CLARK CORP 2,694 297,000 0.15%
170 SOUTHERN CO 6,676 293,000 0.14%
171 ISHARES TR 7,126 292,000 0.14%
172 HANOVER INS GROUP INC 4,747 292,000 0.14%
173 FIRST TR EXCNGE TRD ALPHADEX 9,712 290,000 0.14%
174 REINSURANCE GROUP AMER INC 3,630 289,000 0.14%
175 EMERSON ELEC CO 4,328 289,000 0.14%
176 FORD MTR CO DEL 18,471 288,000 0.14%
177 SPDR SER TR 5,825 282,000 0.14%
178 ISHARES TRUST S&P 100 ETF 3,389 281,000 0.14%
179 FIRST TR EXCHANGE TRADED ALP 8,478 277,000 0.14%
180 ISHARES TR 2,621 276,000 0.14%
181 POWERSHARES VRDO TAX-FREE WEEKLY PORTFOLIO 11,045 276,000 0.14%
182 CONTINENTAL RESOURE 2,206 274,000 0.13%
183 TEVA PHARMACEUTICAL INDS LTD 5,148 272,000 0.13%
184 DIAGEO P L C 2,176 271,000 0.13%
185 FIRST TR EXCHANGE TRADED FD 8,383 268,000 0.13%
186 ISHARES TR 5,239 267,000 0.13%
187 JOHNSON CTLS INTL PLC 5,629 266,000 0.13%
188 PIEDMONT OFFICE REALTY TR INC COM CL A 15,295 262,000 0.13%
189 INTUITIVE SURGICAL INC 595 261,000 0.13%
190 DISNEY WALT CO 3,249 260,000 0.13%
191 SPDR DOW JONES INDL AVRG ETF 1,578 259,000 0.13%
192 ISHARES GOLD TRUST 20,806 259,000 0.13%
193 DUKE ENERGY CORP NEW 3,612 257,000 0.13%
194 CELL THERAPEUTICS INC 74,624 254,000 0.13%
195 PHILIP MORRIS INTL INC 3,105 254,000 0.13%
196 HUNTSMAN CORP 10,400 254,000 0.13%
197 SPDR INDEX SHS FDS 6,081 250,000 0.12%
198 CONSOLIDATED EDISON INC 4,639 249,000 0.12%
199 SUPERVALU INC 35,685 244,000 0.12%
200 SPDR SER TR 3,368 243,000 0.12%
Page 4 of 5

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-14-003134, filed 2014.04.30).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.