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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Original 13F HR (0001214659-16-014930) filed in 2016.11.23
#
Name
Shares
Value ($)
%
Options
Notes
51 CVS HEALTH CORP 7,336 653 0.19%
52 DBX ETF TR 8,079 208 0.06%
53 DBX ETF TR 14,953 394 0.11%
54 DELTA AIRLINES INC DEL 15,369 605 0.18%
55 DESTINATION MATERNITY CORP 61,000 432 0.13%
56 DIAGEO P L C 2,544 295 0.09%
57 DIREXION SHS ETF TR 6,924 673 0.20%
58 DISNEY WALT CO 9,035 839 0.24%
59 DUKE ENERGY CORP NEW 5,827 466 0.14%
60 EATON VANCE FLTING RATE INC 10,312 146 0.04%
61 EMERSON ELEC CO 10,242 558 0.16%
62 ENERGY TRANSFER PRTNRS L P 9,460 350 0.10%
63 ENTERPRISE PRODS PARTNERS L 14,148 391 0.11%
64 EXELON CORP 7,334 244 0.07%
65 EXPRESS SCRIPTS HLDG CO 19,755 1,393 0.40%
66 EXXON MOBIL CORP 23,606 2,060 0.60%
67 FACEBOOK INC 3,508 450 0.13%
68 FEDEX CORP 1,325 232 0.07%
69 FIDELITY 26,112 789 0.23%
70 FIRST TR EXCH TRADED FD III 61,392 2,030 0.59%
71 FIRST TR EXCHANGE TRADED FD 10,287 559 0.16%
72 FIRST TR EXCHANGE TRADED FD 217,094 4,971 1.44%
73 FIRST TR EXCHANGE TRADED FD 46,672 2,446 0.71%
74 FIRST TR EXCHANGE TRADED FD 82,735 1,445 0.42%
75 FIRST TR EXCHANGE TRADED FD 12,824 376 0.11%
76 FIRST TR EXCHANGE TRADED FD 38,964 737 0.21%
77 FIRST TR EXCHANGE TRADED FD 30,983 1,139 0.33%
78 FIRST TR EXCHANGE TRADED FD 23,458 1,913 0.56%
79 FIRST TR EXCHANGE-TRADED FD 95,398 1,865 0.54%
80 FIRST TR EXCHANGE-TRADED FD 16,051 1,600 0.46%
81 FIRST TR MORNINGSTAR DIV LEA 22,564 615 0.18%
82 FIRST TR VALUE LINE DIVID INSHS 37,036 1,000 0.29%
83 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 37,711 1,751 0.51%
84 FIRST TRUST EXCH TRADED FUND 2 ENERGY ALPHADX ETF 12,752 197 0.06%
85 FIRST TRUST EXCH TRADED FUND 2 FINLS ALPHADEX ETF 50,590 1,229 0.36%
86 FIRST TRUST EXCH TRADED FUND 2 UTILITIES ALPH ETF 22,681 588 0.17%
87 FIRST TRUST NASDAQ-100 EQUAL WEIGHTED INDEX FUND 7,567 346 0.10%
88 FIRST TRUST VALUELINE 100 EXCHANGE-TRADED FUND 10,520 218 0.06%
89 FLEX LTD 78,700 1,072 0.31%
90 FLEXSHARES TR 6,833 517 0.15%
91 FORD MTR CO DEL 52,919 639 0.19%
92 FREEPORT-MCMORAN INC 14,532 158 0.05%
93 FRONTIER COMMUNICATIONS CORP 17,144 71 0.02%
94 FS KKR CAPITAL CORP COM 42,882 406 0.12%
95 First Trust Managed ETF 60,436 3,260 0.95%
96 GENERAL CABLE CORP DEL NEW 79,550 1,192 0.35%
97 GENERAL DYNAMICS CORP 3,404 528 0.15%
98 GENERAL ELECTRIC CO 52,671 1,560 0.45%
99 GENERAL MLS INC 3,143 201 0.06%
100 GENERAL MTRS CO 6,766 215 0.06%
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